Michael Ziethen

- Developing strategies to scale highly efficient performance marketing channels with a holistic full funnel view - Leading all performance marketing campaigns with a team of high performers, executing performance strategies and optimizing them - identifying potential high efficientcy performance channels to grow the business - developing further a full funnel marketing dashboard to monitor success and growth of the business

- Creating performance marketing strategies with a holistic full funnel view - Leading all performance marketing campaigns with a team of high performers - Responsibility for the media planning and budget allocation for all performance campaigns - Developing KPI frameworks and strategic marketing roadmaps with the whole marketing team to define benchmarks in order to optimize campaigns efficiently and effectively - Developing an holistic full funnel marketing dashboard

- Consultancy of several clients regarding their performance marketing strategies over digital and non-digital performance channels with an holistic view on the full funnel - Managing a team of experts in programmatic, social, SEA and non-digital - Responsibility for the media planning and budget allocation for all performance campaigns (media budgets up to 200k € p.m.) - Implementation of dashboards with clear KPIs and defining benchmarks in order to optimize campaigns efficiently and effectively

- responsible for all digital marketing strategies and operations in GSA (including Google / YouTube, Facebook, Instagram, Twitter, TikTok, Homepage, Newsletters) - marketing strategies in GSA, exploiting them on international side - escalating awareness, interaction, conversions through all digital channels - improving efficiency of our digital campaigns through all channels globally - new innovative projects to extend value creation process - product management of Sony Classical

- management of products of Sony Classical - creating and implementing marketing strategies in GSA, exploiting them on international side - responsible for all digital channels for communication and their strategies - management of all digital marketing strategies and operations in GSA (including Google / YouTube, Facebook, Instagram, Twitter, Pinterest, Homepage, Newsletters, etc.) - improving and implementing new innovative projects to extend value creation process

- management of products of the labels Berlin Classics and MPS - international marketing strategies - responsibility for all digital channels and strategies of the label

- management and development of all social media channels of the labels Berlin Classics, Neue Meister, MPS - creation of international digital marketing plans - setup of a modern digital infrastructure to maximize data-driven marketing and performance marketing - setup and implementation of new marketing tools

- Coordination and planning of products - international marketing planning - marketing strategies for labels that are distributed internationally

brand development of the WDR Klangkörper in social networks online communication strategy of the WDR Klangkörper

media rights marketing rights contracting

Musikmanagement Kommunikationsmanagement Medienmanagement Projektmanagement Medienbranche Musikbranche

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