Mirage Frida

As Data analyst, I applied my strong background in SQL, Python and BI toolst o boost the decision-making process and enhance the business processes and growth of Gauselmann Group, a leading gaming and entertainment company in Germany. I have 8+ years of experience in marketing automation, data science, and data analysis, and I hold multiple certifications in ITIL and Google Tag Manager. In my most recent role, I was responsible for managing and optimizing the data flow and integration across multiple platforms and sources, using Datorama and Fivetran ETL tools. I also developed and implemented dashboards, reports, and KPIs to monitor and measure the performance and ROI of various marketing campaigns and channels. I collaborated with internal and external stakeholders, such as the IT, media, and alliances teams, to provide clear and actionable insights and recommendations based on data-driven analysis.