Nicole Schaff

Angestellt, MINI Brand & Responsibility Strategy, BMW Group

München, Deutschland

Über mich

Talented, self-motivated individual with international experience in Europe and Asia as well as the United States. A fusion of leadership acumen, business wisdom, and creative talent. Six-year record of success in global marketing, brand management and strategy consulting. Possess strong project management skills, excellent communication style, and the ability to work collaboratively in crossfunctional teams. MISSION: Positively impact brands and organizations by providing the business and marketing knowledge to contribute to the organization’s success story and improve its performance. GOAL: Striving for a diversified and international career in strategy. BACKGROUND: 10+ years climbing the career ladder in business strategy and marketing consulting for Automotive, Consumer Goods, Pharmaceutical and Financial Services industries. Completed projects around the world in the areas of strategic planning, business development, brand management, marketing and communications.

Fähigkeiten und Kenntnisse

Marketing
Integrated Marketing
International Marketing
Marketing Strategy
Marketing Management
Brand Management
Marketing Communications
Market Research
Advertising
Process Management
Public Relations
Branding & Identity
Online Advertising
Account Management
Consulting
International Business
Luxury Goods
Csometics
Pharmaceutical Industry
Automotive Industry
Strategic Planning
Leadership
Business Development
Portfolio Management
Organizational Development
Digital Strategy
FMCG
Supply Chain Management
Analysis
Marketing Research
Strategy
Competitive Analysis
Start-up
Information Technology
Biotechnology

Werdegang

Berufserfahrung von Nicole Schaff

  • Bis heute 4 Jahre und 3 Monate, seit März 2020

    MINI Brand & Responsibility Strategy

    BMW Group

    Setting and evolving a holistic responsibility strategy that covers the entire value chain – from our suppliers and our own activities to our customers.

  • 2 Jahre und 1 Monat, März 2018 - März 2020

    MINI Brand Strategy

    BMW Group

    Mid- and longterm brand profile and positioning of MINI and its new brand initiatives in the competitive environment, target oriented brand architecture which makes MINI futureproof.

  • 3 Jahre und 2 Monate, Jan. 2015 - Feb. 2018

    Manager Strategy & Business Development

    Barclaycard Barclays Bank PLC, Hamburg, Deutschland

  • 10 Monate, März 2014 - Dez. 2014

    Global Strategic Marketing and Brand Management

    WomenLEAD Inc., Boston, USA

  • 1 Jahr und 5 Monate, Aug. 2012 - Dez. 2013

    Global MBA Student

    Suffolk University Boston, USA

  • 3 Monate, Juni 2013 - Aug. 2013

    Market Intelligence Management

    Henkel China, Shanghai, China

  • 4 Jahre und 3 Monate, Juni 2008 - Aug. 2012

    Strategieberaterin / Teamleiterin

    diffferent Strategie- und Markenberatung

    Teamleiterin Audi AG

  • 9 Monate, Sep. 2007 - Mai 2008

    Diplomandin Strategische Beratung

    thema communications ag

  • 4 Monate, März 2007 - Juni 2007

    Strategische Planung

    Advico Young & Rubicam, Zürich

  • 5 Monate, Juni 2006 - Okt. 2006

    Kundenberatung

    Publicis Frankfurt GmbH

  • 6 Monate, Aug. 2005 - Jan. 2006

    Kundenberatung

    Kommunikation Schnell GmbH - Marketing – Public Relations – Advertising

  • 2 Monate, Aug. 2003 - Sep. 2003

    Event Marketing

    creativ - Event Marketing & Public Relations

  • 1 Monat, Mai 2000 - Mai 2000

    Buchhaltung

    STARK HOLDING GMBH

Ausbildung von Nicole Schaff

  • 1 Jahr und 5 Monate, Aug. 2012 - Dez. 2013

    Global MBA

    Suffolk University Boston, USA

  • 4 Jahre und 8 Monate, Sep. 2003 - Apr. 2008

    Medienmanagement

    Hochschule für Technik und Wirtschaft Mittweida

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Grundlagen

  • Russisch

    Grundlagen

  • Chinesisch

    Grundlagen

Interessen

Rhythmische Sportgymnastik
Trainertätigkeit
Tanzen
Lesen

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