Nilay Shah

Functional Roles: - Media Strategy & Planning - Communication Planning - Marketing ROI planning - User Growth Strategy - Agency Management - Brand Planning

Responsible for project management, and client relations Marketing Ideation to development, managing and executing media and marketing plans(ATL/BTL) including budget- and performance control

Help several blue chip German advertisers enhance their media value by identifying levers in the media marketplace that can generate more efficiency, effectiveness, and return on media investment.

Worked on brands like Volvo Eicher Commercial Vehicle, Michelin and adidas • Vendor management and negotiating with vendors • Feasibility analysis for using unconventional and below the line marketing tools • Monthly tracking of Nielsen data in terms of market share, category growth, Change in Sales (Value & Volume) to have a deeper understanding of the category

Being a Summer Trainee with JWT, India with the account management department gave me a chance to work with one of the renowned brand GlaxoSmithKline • Worked on 360’ marketing campaign, from packaging to commercial, print, retail and digital planning

Media Business, Marketing Management

Corporate Finance, Statistics and Economics