Patrick Peeters

Managing the global sales channels: Distribution - Retail/eTail - Online/eCommerce

Managed the regional sales & marketing teams in offices in Germany, UK, France, Japan and China. Responsible for the distribution and retail sales channels in EMEA and APAC. Managing the sales & marketing budgets in EMEA and APAC. Responsible for the global OEM sales channel. Coordinating the global sales departments: • Managing the global sales budgets • Roadmap planning • Responsible for the global price setting • Coordination with the Development, Finance and Product Management departments

Managed the global sales teams in offices in Germany, USA, Japan and Taiwan: • Retail: sales, marketing and POS activities • Online/eCommerce: direct mailing campaigns, SEM, SEO, Affiliate Marketing, global acquisition of eCommerce partners (Amazon, …) • OEM: PC- , Mobile Device- , CD/DVD drive- and Hard drive manufacturers • Volume Licensing: Enterprise and Educational channels P&L responsibility. Responsible for the global sales contracts. Managed the global price setting. Press-speaker.

Managed the global sales and marketing teams in Germany, Canada, UK, France, Italy, the Netherlands and Spain. Oversaw Distribution/Retail, Online/eCommerce and OEM sales channels. Managed global marketing (Brand, channel, PR).

Operated the EMEA subsidiary of Nero with full P&L responsibility for sales, marketing, support, accounting, and HR. Responsible for the sales strategy in EMEA (Distribution, Retail, Online/eCommerce, OEM, Enterprise- and educational licensing). Responsible for the marketing and PR activities (Online marketing, Product marketing and brand marketing). Managed customer service. Managed financial reporting to the CEO and Board of Directors. Member of the Executive Team.

Built and managed a distribution and OEM sales channel encompassing 45 countries in EMEA. Managed the sales & marketing teams in EMEA. Created an ambitious Marketing/PR plan that secured awards of excellence by the European IT press.