Ing. Philipp Bechhaus

— Digital Marketing: creative rotation, social, search, GDN & misc. display, SEO & content, native advertisement, affiliates — Deep Customer Journey Tracking: GTM, GA, attribution modeling, Webflow® prototyping (end-to-end), hyper speed testing — Design: Rapid prototyping with Sketch, Zeplin, Balsamiq, online and offline product design, packaging, videography, photography

— Full P&L responsibility for acquisition, editorial, production and marketing/sales department — Utilized reader engagement and NLP to publish content on digital and traditional channels while increasing Amazon bestseller ratio to 92% — . Initiated data-driven non-fiction program, publishing content for high search traffic, low supply markets based on trend/sentiment analyses

— Co-founded and grew Shore’s US operations in Los Angeles to 15 employees in Sales, Customer Development and Marketing — Launched go-to-market strategies and closed new strategic partnerships — Conceptualized and executed cross-platform product marketing campaigns — Coordinated product development for new features (Google Booking, Communication interface, Self-sign-up)

— Lead Amazon FBA initiative, processing 500k in revenue /month — Built a scalable business intelligence, showcasing product-specific demand, based on obtainable market data, inventory turnover and contractual quotas

— Executed 200+ A* customer survey to assess perceived changes in after sales service initiated by precedent M&A of German corporations — Gathered value chain and after sales service shortcomings; introduced priority matrix for prospective proceedings; exposed optimization potential of >$1,200,000

Focus: Mechanical engineering: — Production technologies — Renewables Economics: — Strategy & Leadership — Entrepreneurial Finance Bachelor thesis in due diligence and valuation methods of intellectual capital