Philipp Schwenke
Angestellt, Director Lead New Markets, heycar group - Mobility Trader Holding GmbH
Berlin, Deutschland
Werdegang
Berufserfahrung von Philipp Schwenke
Bis heute 4 Jahre und 3 Monate, seit März 2020
Director Lead New Markets
heycar group - Mobility Trader Holding GmbH
Working for the Heycar vision to bring e-commerce to the car OEM / dealer world across Europe / Define heycar internationalization strategy / Assess organic and anorganic paths / Build investment & business plans, align with group C-Levels and shareholder board / Translate business plan into a Go-to-Market plan / Implement GTM plan & lead the project as interim country CEO / Planning, rollout and launch of Heycar Spain (www.heycar.com) in 2020 / high double digit Mio. EUR total investment budget
Working on a project to set up the new "Amazon for cars" in Germany / Responsible for Product Management, IT, Marketing and Business Intelligence - total > 30 FTEs / Setup product management and IT organisation from scratch / Automate scaling backend processes for marketing, sales, disposition and sourcing / Optimize search funnel and automated marketing targeting / Setup first MVPs for fully-fledge e-commerce funnel / 2 funding rounds - each with mid single digit Mio. EUR investment amount
3 Jahre und 5 Monate, Mai 2015 - Sep. 2018
Managing Director
12Auto Group GmbH - a ProSiebenSat.1 Media SE company
Total P&L responsibility for Automotive Cluster of ProSiebenSat.1 Media SE consisting of 5 Automotive platforms (content, affiliate and lead generating platforms) with target to provide online automotive reach and scale digital revenue / Mid single digit Mio. EUR revenue p.a. / Achievements: +25% in revenues YOY / Grow team from 10 to 20 FTE / successful sale to private equity
Setup new business model & business plan for growth / Implement plan & build up organization / start relaunch of platform / Achievements: venture stopped as investment block set by owner Unister Group
P&L responsible / business unit responsible – AutoScout24 Trucks (www.truckscout24.de) – the online classified market for used commercial vehicles in Europe / Team of 20 people in 7 countries (Product, IT, Marketing, Sales) / Mid single digit Mio. EUR revenue p.a. / Achievements: +25% in revenues YOY / +25% growth in number of dealer customers YOY
Worked for the Deliveryhero vision to become worlds largest food delivery network / Review internationalization strategy, country business planning, prepare investment papers for board decisions / Setup of new countries worldwide (greenfield) / interim Country Manager until C-Levels found / Achievements: Support early stage affiliates: Mexico, Russia / Setup ventures from scratch: Brazil, South Korea
4 Jahre und 9 Monate, Feb. 2007 - Okt. 2011
Senior Project Manager Business Development
AutoScout24 GmbHDevelopment of Product, Marketing, Sales and Finance Concepts for the entry into new country markets (Business Planning) plus implementation lead / Projects: entry into Poland, Bulgaria, Romania (2008), Joint Venture setup Russia with Russian Media Holding (2009-2010) / Reporting Line: CEO
1 Jahr und 8 Monate, Mai 2005 - Dez. 2006
Senior Management Consultant
MCGM Management Consulting Group GmbH
Restructuring of Porcellain Producer with target cost optimization (Project Lead) / Projects for Volkswagen Consulting GmbH / Practice Group R&D: (i) Development of Handbook for customer oriented vehicle testing (Subproject Lead), (ii) Support Volkswagen Consulting in early phase of new vehicle development project for USA (task: organization of product summits with target cost optimisation) (Subproject Lead), Reporting Line: Partner
1 Jahr und 4 Monate, Dez. 2003 - März 2005
Marketing Consultant
KMC Management Consultants GmbH & Co. KGProjects: (i) Austrian Optics Producer - Analysis of new business field "Marine Binoculars", Business Plan, Marketing and Sales Concept (Project Lead) / Engineering Company – Due-Diligence (Project Lead) / Study After-Market Automotive Eastern Europe (Project Lead) / Financial Servicer for Real Estate – Potential Analysis Sales Channel Amplification (Consultant) / Top 5 Car Rental Company – Development Sales Training Concept (Consultant), Reporting Line: Associate Partner
(i) New Alignment Strategy and Budget Planning, 3 months; (ii) Concept: International Focus within Balanced Scorecard (Diploma), 4 months; (iii) Development and Implementation of Balanced Scorecard (17 months)
(i) Assistant at department Market Places and B2B, 6 months; (ii) Assistant at department Marketing and Sales, 6 months
2 Monate, Aug. 1999 - Sep. 1999
Sales Assistant Real Estate
Müller Inmobiliaria Consult S.V
Sales Assistant Real Estate, 2 months
Ausbildung von Philipp Schwenke
7 Monate, Juli 2000 - Jan. 2001
BWL
Universidad Iberoamericana Santa Fe, Mexico D.F.
Thesis Lectures: Organization Theories, Latin American Trade Marketing and Sales, Advanced Micro Economics
4 Jahre und 5 Monate, Nov. 1998 - März 2003
BWL
Katholische Universität Eichstätt-Ingolstadt
Master: International Business Administration (IBA), Majors: 1. International Marketing & Services Management, 2. International Banking & Finance, 3. International Strategic Management
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Gut
Russisch
Grundlagen