Riccardo Mattioli

Innovation Manager at Fressnapf's News Business & Innovation department. > Product Owner of "Fressnapf Training", a MVP-stage platform that provides 1-1 Video calls with Dog Trainers and Cat Behaviouralist to solve dog and cat training and behavioural issues. Visit: training.fressnapf.de > Product Owner of "Fressnapf Reisen", a holiday bookings platform to find pet-friendly hotels and other accomodation where are not jst allowed, but truly welcome. Visit: fressnapf-reisen.com.

> Ideated and executed "Kanito", a MVP-stage pet care services online marketplace concept after in-person interviews, market research in Italy, EU and US. Visit: Kanito.it > Developed, SaaS-rented and eventually sold "ENCI Sport" dog sporting event management platform for the Italian Kennel Club. Visit: ​sport.enci.it​ + Android/iOS apps "ENCI Sport". > Invested "ENCI Sport" sale proceeds to develop own branded online dog sporting events platform "1DogSports". Visit: join.1dogsports.com​

> Coordinated the launch and managed maxizoo.it, the online shop of Maxi Zoo Italia (Fressnapf Italian subsidiary), under our motto "Happier Pets, Happier People". - Ranked as top 3 Pet supplies e-commerce website in Italy in 9 months. My responsibility is making sure that maxizoo.it offers top experience to our customers. I achieve this by coordinating with category managers, customer care, finance, logistics, performance marketing, SEO, retail stores team and headquarters management.

Responsible to launch and manage online shops in new countries. Member of the Digital Customer Experience (DCX) team.

Coordinated market research and solution interviews of machine learning solutions applied to automatic product categorization for EU ecommerce shops and marketplaces with 0.5M+ SKUs. Performed primary and secondary eCommerce research on product returns, visual content production, marketplace vendors onboarding. Boosted EU sales for ​FeedRocket.io​ Catalog Feed Management Software. Reached 5% conversion rate @50-300€ MRR/client, created sales funnel, KPI dashboard and cohort analysis.

Developed and SaaS-rented dog sports booking platform to the Italian Kennel Club (​sport.enci.it​) and to the Italian Olympic Committee partner organisation CSEN (​csencinofilia.it​), 500€-2K€ MRR/client, 10K active accounts, 100K bookings/yr, 1M€/yr transacted via PayPal API integration Pitched to investors in Italy, Munich and NYC to seek 500M€ seed investment (didn’t make it) Won 300K€ debt seed financing from Italian startup development agency Invitalia (couldn’t use it)

Co-managed b2c+b2b platform integration to aggregate 50 years of company data. Developed MS Access VBA financial application to ease operations and financials. Managed EUR/USD budget, EOY financials, Board reporting. Structured deals with Italian and U.S. Governments, foundations, universities, corporations. Improved cash cycle and cut international banking operations cost. Oversaw 3 financial and tax accountants, supported external audit firm on accounting and financial jobs.

Financial statements, Internal Control, Corporate Finance, Investments decision.

Macroeconomics, Management Information Systems.

Focus on financial/managerial accounting, marketing, financial markets. Studying with colleagues from 100+ countries, I gathered a profound life experience and a privileged perspective of the world cultures and issues.