Robb Mason

Global oversight of all sales, marketing, PR, social media, and product management functions across both the existing licensing business and the new product business. All global business strategy and marketing personnel report to this position as well as all key agency relationships. Tasked with developing and managing the long-term business strategy, the role is focused on integrating both licensing and product businesses into one cohesive international brand.

The position was created to bring global industry insight along with product marketing and channel marketing experience to the organization as well as contribute to branding and positioning strategies. The role is the primary one responsible for development and implementation of a global business strategy across retail and product development initiatives

Lead global product and channel marketing position within the business unit focusing on user generated content creation,specifically audio, video, photo, and text. Overall responsibilities are strategically focused and include development of product roadmap, orchestrating global product launches and positioning including channel and international market development.

Development of market driven strategic plans for entry into the consumer electronics market through the development of unique product positioning, division specific advertising and PR campaigns as well as cultivating and maintaining relationships with consumer electronics retail partners.