Dr. Martin Birtel

Local implementation and adaptation of regional Commercial Excellence programs to improve top-line and bottom-line results • Marketing Excellence (Optimizing Brand Potential via Multichannel Marketing, CLM, PR activities, and others) • Sales Excellence (KPIs, Dashboards, Targeting, Segmentation, Incentive Design) • Training Excellence • Integrated Insights

• Development and roll-out of communication strategies and tactics for Europe, partnering closely with Cluster Heads, Country managers, and Policy & Market Access • Partner to Mylan's European marketing team to support the development of various marketing communication materials • Responsible for review of existing promotional materials for marketing effectiveness, alignment with corporate and business unit key messages and adherence to brand guidelines

• Advising brand teams regarding design and roll-out of multi-channel strategies & tactics, improving Janssen's share of voice and ROI of marketing spendings • Change management: Reaching a fundamental shift in the usage of digital tools in the selling and marketing process • Advisor/lead for various Public Affairs & communication projects • Realized first multi-national digital patient support program in Janssen EMEA

*Responsible for setup and launch of international World Resources Forum (WRF) initiative * Successful creation of consistent brand message, promoted via wide array of online-marketing measures (e.g. creation of a multi-stakeholder website, SEO and SEM measures, social media strategy) * Successful setup of stakeholder relations among governmental agencies, foundations, international companies and individuals for fundraising and speaker relations

Science Communication; online and offline marketing; branding

* Held classes on quantitative and qualitative data collection & data analysis with a special focus on SPSS * Held classes on online communication and online marketing * Teaching about transition economies and sustainability