Russel Lolacher

- Launched the first social media team within the ministry and across the BC Public Service. - Elected to lead a cross-ministry Community of Practice on social media tools and online engagement. - Grew public and stakeholder engagement across all TranBC social platforms by at least 30% every six months. - Drove the cultural acceptance of social media within the ministry from indifference to contributions and integration.

- Invited to speak at various post-secondary institutions and local organizations on branding, social media, employment strategy and media - Launched the awareness campaign online around Hoyne Brewery's Dark Matter product, doubling walk-in sales. - Conducted a social media audit and strategy for BC Transit, the template from which they are building their online presence.

Responsible for the management of Caucus Communications staff, consulting/coaching of MLAs, on-air talent for a cable TV program, localized branding, media relations, stakeholder relations and was the first social media strategist for the BC Government Caucus.

On-Air Talent, with work including: - Hosted the afternoon Program - Produced the Country Top 20 Countdown - Voice over work for commercials - on-location promotions - Station branding - Client and customer engagement.

I was responsible for live broadcasts 5 days a week and two voice tracking shifts. On the weekends, I covered the all request afternoon and Top 10 countdown. Beyond announcing, I was responsible for voicing multiple commercials a day.

Public Relations, Writing, Digital Communications, Intercultural Communications

Announcing, Interviewing, Copywriting, Client Relations, Audio Production, Documentary Production, Promotions and Advertising, Voice Over