Santiago Gonzalez Campillo
Angestellt, Managing Director Europe, Alfred Ritter GmbH & Co. KG
Waldenbuch, Deutschland
Über mich
Professional with solid experience in managing International organizations and sales in some of the mayor FMCGs: Colgate-Palmolive, Kimberly Clark, Beiersdorf, General Mills and Ritter Sport. International Career: Germany, Spain, Switzerland and Russia. Leading a 100% Subsidiary Organization with all relevant departments like, Sales, Marketing, Finance, HR, S&OP and Logistics. Management of Commercial strategies Development, capabilities, processes and long term Vision creation. Development and Implementation of brand strategies by over performing KPI objectives of Sales, Profit and global brand KPI’s. Private Label business development and opening of new operating markets. Negotiations with distributors & importers on International level and solid Key Account experience. Significant KPi improvement by building capabilities and Customer / Product Mix Optimization.
Werdegang
Berufserfahrung von Santiago Gonzalez Campillo
3 Jahre und 9 Monate, Apr. 2017 - Dez. 2020
General Director
OOO Ritter-Sport Schokolad, Russland
Responsibility/Leading of an international association in Russia. Business Development. Reporting to the German Board- Responsibility and Leading of Cross-functional projects on International Level to develop processes in terms of communication, systems and departments - Business Reviews, Development & Implementation of brand strategies by fulfilling KPI objectives in terms of Sales, Profit and global brand KPI's.
Responsibility/Leading the CEE Countries. Business Development.Reporting to Area Manager - Development and Implementation of Cross-functional projects on International Level - Business Reviews, Development & Implementation of brand strategies by fulfilling KPI objectives in terms of Sales, Profit for CEE.- Execution of Appraisals and Coaching of Country Manager. Key Account Management
Sales Leadership Management - Sales Director Germany: Leading Sales team of 48 employees.Responsible for Retail and Foodservice & Convenience: KAM Team, KAM Assistance, Trademarketing and Field Force. Reporting to MD and dotted line to Sales Director Europe. Product development. Strategic development with profitable growth. Establishment of a new efficient Sales structure. Couching Channel Manager, KAM´s. Develop Long Range Plan and Sales Vision.
Responsibility and Leading the Modern Trade Business / 38 Employees: Key Account Management, Field Force and KAM Assistance. - Reporting to Sales & Marketing Director - Execution of Annual Negotiations with KAM Team on board level - Execution of Appraisals and 360° Feedback sessions - Significant Sales and Margin growth of +4ppt through building sales capabilities, Customer- & Product Mix - Introduction of a new brand: Narture Valley
Nat. Key Account Manager for: Mercadona, Alcampo ( Auchan ), Sabeco, Lidl, Eroski & Caprabo Sales responsibility of 25 M €. Sales increase up to +8% Direct report of 8 FIELD & POS Manager. Product development for specialized promotionpacks. Leading new projects.
3 Jahre und 4 Monate, Jan. 2004 - Apr. 2007
Export Area Director DACH & Eastern Europe
Unites Wineries ( Arco Bodegas )
Export Area Director for Germany, Switzerland, Austria and Eastern Europe. Establishment of Sales Office in Geneva. Sales uplift to 16% (3.5 M €) Opening new markets: Hungary, Estonia, Lituania and Switzerland.
1 Jahr und 7 Monate, Juni 2002 - Dez. 2003
Export Sales Director
Grupo de Bodegas Vinartis ( G. Carrion )
Sales responsibility of 32 M €. Responsible for the development and implementation of a mayor promotional activity for the retailers in Germany, that generated a sales increase of up to +18%. Opening new markets: Japan, Puerto Rico, Brasil, Mexico, Columbia. Build new Export Department. Managing a team of 3 Customer Service executives and an assistant.
2 Jahre, Juni 2000 - Mai 2002
Export Sales Director
Binderer St. Ursula Weinkellerei GmbH
Sales responsibility of 28.0 M €. Profitability of Export Department went up to +8%. Opening new markets: Canada, South Corea, Ireland, Latinamerica ( Puerto Rico, Chile, Mexico, Columbia, Brasil, Uruguay and USA. Direct responsibility of 2 Sales Manager,2 Customer Service executives and an Assistant. Introduction of a new brand ( Devil´s Rock ) on the British market: Asda, Tesco, Sainsbury´s. Annual meeting negotiations with large retailers. Private Label Business development.
2 Jahre und 9 Monate, Sep. 1997 - Mai 2000
Nat. Key Account Manager
Kimberly Clark GmbH
Key Account Manager for: Tengelmann, Rewe, Metro. Aldi, Lidl and Coop Switzerland (Private Label Business). Sales responsibility of 8 M €. Sales increase up to +6% with tissues and +12% with kitchen towels Direct report of 2 regional Key Account Managers and an assistant. Product development for Private Label customers.
1 Jahr und 11 Monate, Okt. 1995 - Aug. 1997
Nat. Key Account Manager
Colgate-Palmolive GmbH
National Key Account Manager: Responsible for Rewe, Markant, Schlecker, Kaufland Sales responsibility of 52.0 M € Direct report of 3 regional Key Account Managers, 1 Assistant. Promotion development with significant sales increases in the category First team in introducing “Colgate Total” brand in Germany.
Sprachen
Deutsch
Muttersprache
Spanisch
Muttersprache
Englisch
Fließend