Santiago Montenegro

Led the implementation of Circ's experiential marketing program for Germany, serving as head of production for events and local promotional campaigns. Additionally, worked alongside country teams to consolidate best practices, and implement market growth and marketing promotion initiatives.

Accountable for the growth and management of a portfolio of 16 accounts across EMEA and AMER, including handling campaigns, managing stakeholder relations, and P&L reporting. I worked under the company's partner subsidiary in Berlin, Expand Mobile.

Working at the intersection of Marketing and Business Development, I supported the reinforcement and expansion of the department’s ad-based commercial operations, instituting processes, establishing new partnerships, and securing new business for services. In addition, I handled the management and fulfilment of partner marketing campaigns and seasonal events.

Coordinated the marketing communications for 2 company brand divisions in Central America and the Caribbean (CARICAM). I handled the production, distribution, and monitoring of campaigns across 8 countries and coordinated the implementation of online marketing programmes and product launch events across the region.

Responsible for the coordination and promotion of events, including on-campus concerts and festivals, open houses, alumni reunions, job fairs, regional experiential trips, as well well as partner company campaigns aimed at students and university staff. I also contributed to the development of content for the student union's newsletter aimed at university staff, students, and the alumni network.

Oversaw daily store activities and supervised a team of 4 members of staff in the delivery of superior customer service to ensure high levels of customer satisfaction and retention.

International Marketing Distribution and Freight Management Corporate Finances Business Anthropology International Economics Strategic Business Management Alcoholic Beverage Production and Manufacturing