Selena van der Weijden

ROLE: Responsible for the digital transformation at Essity in consumer and customer engagement, leading the Global Brand Building, Media and Digital Department at Essity. SPECIALISM: Enterprise digital transformation, digital integration and 360 brand campaigns. Essity was formerly SCA - SCA split into two separate publicly listed companies in June 17, Essity is the B2B and B2C health and hygiene solutions, services and packaged goods part.

Responsible for Global integrative creative campaigns for Microsoft Lumia across 12 markets, managing a multi-agency team, budget management, creative ideation, planning and platform development. PREVIOUS ROLES: Global Head of Lumia, social & digital planning - April 2014 - Oct 2014 Global Head of Lumia, social planning - Feb 2014 - April 2014 (Formerly Nokia)

Lead strategist and trusted partner to client teams cross selling digital services, leading global delivery teams, lead 30+ Digital Department with P&L responsibility. Built an offering across paid, owned & earned media and led social media practice with line management of 8 persons up to account director level.

ROLE: Working closely with the head of social media, developed LBi’s social media offer and was lead on the London side of the social media team. This role entailed strategy development, new business development, commercialising products, managing team resource, strategic direction of accounts, line managing team members and social media relations.

• Across the brand responsibility includeding online, PR (local, North and South American and European markets) branding, promotions, ATL and BTL • Developement and execution of strategy, budget, evaluation and best case practice development • Hiring, reviewing and managing multiple agencies • Worked with internal business units to integrate campaigns across business channels. Worked with external parties including agencies, talent and partners to leverage promotional and bussiness opportunities

• Developed and executed the PR and communications strategy for EMEA, evaluation, budget and best case practices • Developed multimedia launch packages for press, dealer and trade purposes including key messaging, press conference guidelines, executive briefing documents and Q&As, press kits, videos, presentations and fashion photography • Developed big budget campaigns and events and pitched to senior stakeholders for buy in and budget, handling projects from conception to execution and review

• Assisted in the Marketing and Sales Department for the launch of the Porsche Cayenne • Developed presentations and speeches for international dealer events • Completed market research and reporting

• Project managed the development of the company website • Developed marketing collateral such as advertisements • Prepared and edited copy for advertisements and online

Marketing, Media, Communication