Simona Straut

o Setting up the Cocoon office in Romania, build up a dedicated team and company awareness on the market, o New business development, Supervise and managing projects, o Networking for growing the business in Romania, support on PR actions, media relations

-develop brand plans and activities according to strategy and business plans, - working closely with the production site (factory in Timisoara) in order to ensure the meeting of deadlines for all new launches or promotions, - ran successfully 3 consumer promotions for JOE and launch 4 new products on the market -as Group Brand Manager for Confectionery category develop strategy and brand plans for entire category with the support of a team of 3 people.

As Marketing Assistant for Jacobs I was managing a national wet sampling campaign, ensure brand budget management, communication with media & creative agencies. Working on Sugar confectionery category I managed Sugus & Silvana brands for 2 years: successfully introduced 6 new products under Silvana brand, coordinate re-launching of Silvana brand with new packaging design, lead Sugus consumer promotion 2002.

- manage the launching campaign of the first credit cards on the Romanian market, - opening 2 new branches of RIB in a very short time, -supervise the activity of marketing officers in the branches and the implementation of marketing actions, - prepare the marketing & PR strategies of the Bank and follow up on their accomplishment I was also involved in dealing directly with corporate clients for a short period of time.

Marketing, International Marketing, Trade