Stefano Giusto

• 2022 : Senior EU Strategic Partnerships Manager @ Alibaba.com • 2021-2022: Senior Manager Strategic Accounts (Italy & Spain) // AliExpress •2019 - 2021: Senior Manager Market Development (Italy & China Cross-Border) // Aliexpress Part of the core team that launched AliExpress in Italy.

- Leading and executing the category management & merchandising strategy for Miinto global markets: Denmark, Sweden, Norway, Benelux, Poland & new countries to come. - Developing buying and sourcing plans with daily exchange with sales team & brands. - Developing merchandising actions onsite ( desktop, mobile ) & using the customer base ( CRM, Newsletters, notifications ) The Category Management team consists in country category managers and a category analyst.

Budgeting & management of the In Season Buying for the following categories: Travel and luggage, Audio, Lifestyle. - Team up with visual merchandising to define monthly pushes, promotions and commercial actions. - Produce and analyse weekly/monthly/ quarter sales reports in order to take actions able to sustain growth - OTB definition and execution of the categories above. Previously held the position of Global Category Merchandiser Menswear & Womenswear.

Zalando is an internet fashion retailer founded in 2008.1.6B€ revenues in 2013 from 14 countries. Main tasks includes: - Development of specific projects (i.e: temporary store, testimonials,tv ads adaption) in order to increase profitability, revenues and brand awareness in Italy. - Sales analysis and main KPIs performances monitoring. - Assortment analysis,Sorting strategy onsite definition. - Web analysis for marketing channels (SEO, SEM, CRM, Offline Marketing, Onsite Merchandising).

International law, Comparative law, Business law, Economics. Dissertation: Brand management, privacy and copyright across Italy, USA, Germany: a focus on web technologies development, related issues and resolutions.

Economics, Law, English, German, Spanish, Computer Science.