Sushma Venkatesh

I lead the global consumer/healthcare research requirements from the scratch by handling various request for proposals, understanding the consumer needs and designing the research instrument, execution, analysis and presentation.To visualize client’s challenges and suggest a suitable research methodology as a solution. I manage the key client accounts to customize our services to client's needs. Designing various research proposals, on boarding top global consultancy firms and managing their requirements.

Here I was accountable for managing market research activities across the Globe. I was assessing the feasibility of market research brief, ensuring execution research, discussions with healthcare professionals like General Physicians, Cardiologists, Radiologists and CXO's. Report writing and presentation to management teams were my key responsibilities. I have managed research activity in APAC, LATAM, EU, Middle East & North Africa regions.

Here I was a part of Quantitative research team, I was accountable for management of Brand Tracking activities, Campaign Testing, Usage & Attitude research activities. Key segments I have worked include Automobiles, Skin care, Personal Care and Baby Care. During my tenure I was also ISO champion, was responsible for transformation of process and protocols to ISO Compliance.