Ursula Reichenbach
Angestellt, Innovation Manager, abcfinlab GmbH
Frankfurt am Main, Deutschland
Über mich
I hold an MBA in Business Management, a Bachelor's, and a Master's degree in Design – a synthesis that bridges the analytical and creative spheres, enabling me to dissect problems from multiple angles and devise holistic solutions. My experience within new business ventures and innovation-driven teams has enhanced my ability to nurture ideas into actionable strategies that materialize tangible results. With 15 experience with Digital Products, I've been working on some Innovations approaches for building new products in order to gather experiences to make Innovation Predictable. Although there are many methodologies, they can be categorized into two mindsets: idea-first and market-first. In both cases are pros and cons, but one of them are more predictable. Based on some frameworks, I have worked in a new approach to reduce some gaps. I have founded br.Startup to help companies make their innovation predictable and with that, increase their valuation.
Werdegang
Berufserfahrung von Ursula Reichenbach
2 Jahre und 7 Monate, Jan. 2021 - Juli 2023
Head of Product Management
Gipsyy
Startup of the Guanabara group, a technology company in the passenger transport market. Responsibility: management and development of the digital product and design team, team structure design, resource allocation ensuring maximization of results. Strategic vision of the product. Delivery: - Management Team of 4 PMs, 2PDs with 6 products - Definition of product vision and product strategy. - OKR and FCAs to achieve goals
1 Jahr und 9 Monate, Feb. 2019 - Okt. 2020
Digital Product Management Coordinator
MovilePay
Startup of the Movile group, a technology company in the fintech market. Responsibility: Management of suppliers, product team, design and technology for the result of the Onboarding squad of Digital Account and POS. Delivery: - Definition, prototyping and MVP specification of new products and features based on data analysis. - Product vision and roadmap based on business and user needs. - Research development, including JTBD, for insights
8 Monate, Juli 2018 - Feb. 2019
Senior Digital Product Manager
Movile/iFood
Movile Group's Innovation Squad. Responsibility: develop user interviews and implement improvements in the digital experience. Delivery: Review of the product portfolio based on the conversion rate. Business Model redesign, financial projections and financial negotiation. Redesign the user experience, from prototyping, user stories.
1 Jahr, Juli 2017 - Juni 2018
Senior User Experience Designer
Movile
- Construction of the Superapp product vision - Development of digital strategies for the growth of Superapp - Responsible for the strategy, planning, execution and result of the O2O product - Negotiation with B2B customers
3 Jahre und 1 Monat, Juni 2014 - Juni 2017
User Experience Designer
Movile
- Responsible for user experience and conversion of E-commerce, Chatbot and Superchat - Development of frameworks for creating new products and new features - Knowledge sharing and management of research methods and business design frameworks
3 Jahre und 1 Monat, Juni 2011 - Juni 2014
User Experience Designer
Coletivo Elastico
- Customer management and service - User Experience development and analysis for digital web products - Development of research frameworks for product performance analysis Clients: All affective, Coworkers, Umana Comunicação Inteligente
Ausbildung von Ursula Reichenbach
3 Jahre, Jan. 2020 - Dez. 2022
Business Admistration
Fundação Gentulio Vargas
2 Jahre und 1 Monat, Aug. 2011 - Aug. 2013
User Experience with Interactive Television
Anhembi Morumbi University
4 Jahre und 1 Monat, Aug. 2007 - Aug. 2011
Digital Experience Design
Anhembi Morumbi University
Sprachen
Deutsch
Muttersprache
Portugiesisch
Muttersprache
Englisch
Fließend