Vasily Krouglov
Inhaber, Founder, Altt.me
Abschluss: Master of Arts, Higher School of Economics
Tel Aviv, Israel
Über mich
Multi-disciplinary specialist, experienced in digital projects since 2012. Management, marketing, advertising, development, strategy, design and creative @ web, social & media. Launched and maintained several independent projects, including anti-censorship online service and oppositional media. Helped a bunch of brands achieve their goals in digital and offline. Leaded teams and colleagues throughout my career. Some things I’ve worked with: special projects, brand media, CPM/CPL/CPC target and contextual advertising, content marketing, OL (influencer) campaigns, video & photo production, branding, email marketing, social listening, SEO, POS materials, community management, ORM and SERM. That’s a shortlist ;)
Werdegang
Berufserfahrung von Vasily Krouglov
Bis heute 4 Jahre und 9 Monate, seit Sep. 2019
Digital Strategist
contract
Developed Content Bureau Ruda’s GTM strategy and launched its digital channels. Created educational content for marketers in TexTerra that helped grow monthly brand media audience to 1M (+30%). Developed creative digital strategies (multichannel campaigns, content marketing and special progects) to build and boost brand presence.
Bis heute 5 Jahre und 10 Monate, seit Aug. 2018
Founder
Altt.me
Launched anti-censorship SaaS platform 0 to 1. Created the GTM strategy and branding, managed web development (frontend, backend, infrastructure), and delivered effective promotion. Provided creative solutions, which led to fast growth and adoption among media, bloggers and digital services. The platform helped over 2M people avoid internet censorship.
1 Jahr und 11 Monate, Aug. 2020 - Juni 2022
Senior Project Manager
Hello Agency
Managed project-specific teams, vendors and contractors (4-30 people simultaneousely). Supervised strategy development, design, marketing, production, content creation, and promotion for media, FMCG, real estate, NPO and SaaS clients. Provided accounting and C-level reports. Developed, launched and managed special projects, including branded 8.500-km OL live car run with 50M+ reach, and targeted/contextual CPM/CPC campaigns.
4 Jahre und 2 Monate, Nov. 2015 - Dez. 2019
Editor-in-chief
Alt.Media
Launched a news outlet. Created strategy, branding, editorial policies and guidlines. Developed newsroom workflows and builded social media presence. Curated and anchored the world’s first Telegram radio (on air daily, team of two people).
6 Monate, Jan. 2019 - Juni 2019
Business Development Manager
Deluxe Interactive
Developed new agency's lines of work and prepared them for the launch: analytics, educational, e-commerce, franchise. My efforts and proactive workflow optimization stopped the Social department's billing decline and brought it back to growth — and eventually, to a 1.5-2x increase from $400-500k to up to $1M.
1 Jahr und 5 Monate, Sep. 2017 - Jan. 2019
Project Manager
Deluxe Interactive
Launched over 30 social, design, media, and messenger projects ($10k-150k monthly budgets). Managed project-specific teams, vendors and contractors (8-50 people). Leaded rebuilding design-systems, content creation, paid social, search & OL campaigns (tens of millions audience reach), product launches, strategy development. Reported to C-level. Ensured KPIs achievement, as well as high margins and loyalty of both customers and vendors.
8 Monate, Nov. 2016 - Juni 2017
Project Manager
April Agency
Executed Social Media campaigns, content, community management and ORM for FMCG clients. Achieved <15 minute reaction time on a critical project (0.6-1k comments / day). Brands: Leroy Merlin, Blumenberg, SaliZink, Prebiosweet, ZdravCity.
2 Jahre und 1 Monat, Apr. 2013 - Apr. 2015
Project Manager
MAI
Managed a team of 5 people during development, content management and promotion of a university website and two startup projects.
Ausbildung von Vasily Krouglov
4 Monate, Feb. 2023 - Mai 2023
Unofficial Late Soviet Art
Bard College
5 Monate, Juli 2022 - Nov. 2022
Graphic Designer
MASA Israel / Beit Nelly College
1 Monat, Dez. 2018 - Dez. 2018
Design. Code. Marketing. Management
Skillbox
1 Monat, Mai 2018 - Mai 2018
Creative Problem-solving
MOST Creative Club
2 Jahre und 1 Monat, Juni 2016 - Juni 2018
Media Management
Higher School of Economics
Field of study: Media Communication. Graduate work: Telegram digital strategies, podcasting & KPIs for news outlets
1 Monat, Apr. 2016 - Apr. 2016
The Society of Chief Editors
Verba Academy
Intensive course on media management, news outlets strategies & tactics from Chief Editors of leading Russian independent media (Meduza, Afisha, V-O-S, Batenka).
4 Jahre und 1 Monat, Juni 2012 - Juni 2016
Advertising and Public Relations
Moscow Aviation Institute
Field of study: Communications and media. Graduate work: Social media strategies for political parties
Sprachen
Englisch
Fließend
Russisch
Muttersprache
Hebräisch
Grundlagen
Deutsch
Grundlagen