Wilfried Brachschoss

Partner bei der ODIGOS Personalberatung zuständig für Suche und Rekrutierung im Technologie Sektor im In und Ausland

Managing the product Segment RF Power for Base Staions on a global base. Responsible for the product portfolio, development of products, pricing, gross margins and setting strategies for the segment. Budget responsibility

Responsible for world wide Application Development for the Solar & Wind industry. Taking care on alliances, partnerships and global solution development for Dow Corning Solar & wind business

Managing DIrector of the EMEA organization, Responsible for the European legal entities in Nethelands, France, UK and Germany. Responsible for the restructuring of the EMEA company set up after the sale of the Set Top Box business unit and the integration of the Sigmatel business. Formulating and implementing a new EMEA strategy. Defining targets & objectives for the sales force. Adapt company footprint and set up to the new strategy. Introducing new processes and set up a channel strategy for EMEA. Drive

Responsible for the operational marketing of the Flash Business unit of Qimonda. Leading the world wide marketing force, define targets, pricing and volume mix for Flash products on a world wide base. Definition and negotiation of major contracts with key customers worldwide. Managing the trading of Flash products (buy and sell) globally. Established channels in distribution for Flash business and grew own business from 0 mio € to 118 mio € in last year

Heading a marketing department of 80 people world wide. Turnover responsibility of 390 mio € this calendar year. Creation of a unified marketing team after the merger of 4 different business units (2 acquired companies: Ardent Technologies in the USA and Infineon Savan Technologies in Israel and two Infineon internal business units). Definition of a common new strategy and focus areas for this new business unit. Restructuring of the current team to meet IFX board targets for financials and head count. Defin

Regional coverage from India to Australia without Japan, located in Hong Kong. Responsibility for all communication products with the exception of the mobile handset business. Turnover responsibility 130 mio Euro. Implementation of an application support center in Shanghai. Restructuring of the local operations (shift of consumer competence center from Singapore to Shanghai, carve out of the local consumer group and transfer to Micronas semiconductor after sale of business unit. Carve out of the consumer

Heading a marketing department of 18 people (3 USA, rest Germany Munich). Turnover responsibility > 150 mio Euro. Analysis of market trends and creation of new business cases. Drive new technologies to market, define strategies and implementation tactics world wide. Establish and keep contacts with key decision makers at our most important customers.

Responsibility for all memory module developments, qualification and manufacturing of the modules at regional distributed subcontractors. Establishment of external development resources and contract negotiations for regional subcon tractors for the module manufacturing in Malaysia and the USA. Qualification and ramp up of subcon tractors and creation of logistic hubs for our regional customer base.

Head of newly formed fiber Optics business unit in Regensburg Built up of a team of 5 marketing engineers, ramp up of business unit turnover from < 5 mio € to > 30 mio €. Main focus was spend on developing market access in the USA Digital Loop Carrier arena and European SDH/PON system manufacturers. Established a USA local support group (marketing and application) in the USA organization.

Leading a team of 4 marketing engineers. World wide responsibility for product strategy/promotion/ pricing, competition analysis and sales support. Definition of roadmaps, support tools and product packages. Managing the design in work with the world wide sales and field application engineering team. Initial phase of ISDN technology ramp successful market entry and design in of key products at Ericsson, Nokia, Italtel, Alcatel ELL/SEL, Siemens, Bosch and Philips. Growth market share to> 80%

Trainee at Siemens in the Semiconductor division for the communications group, including 9 month assignment to the USA operation in Santa Clara, USA. This trainee program was split into 4 functional blocks: Marketing engineer for ISDN products, regional sales support for Japan, member of IBM key account sales team (prepare audits, price negotiations, preparation of meetings and audits; special assignment to quality department to set up and qualify DRAM module production at a subcontractor for IBM. Local mar

Microcnotroller design und Software