Yigit Hadi Irde

• Launched the brand's new umbrella campaign with "The Emocans": Turkcell's emoji-based 3D animated characters • Integrated Emocan characters into Turkcell's land internet brand; Superonline

• Developed the concepts of "Real-Time Enterprise" and "Turkcell Smart Cities" and carried out their B2B communication. • Created the annual themes and the communication campaigns for Turkcell Technology Summits in 2014 & 2016 • Produced motivational videos for B2B sales team by shooting, dubbing and editing (in-house). ​

• Wrote TVCs and created 360° ideas for: Nissan, Vichy, FoodOnClick.com, Yemeksepeti.com, Turk Telecom, Avea Mobile, TTNet, AkBank, Anadolu Life Insurance, Anadolu Health, Yemeksepeti.com / Food OnClick.com, Aygaz Autogas, Artema Armatures, Ülker Dairy Products, YKM Outfit, Komili Olive Oil, Kanukte Flowers • Won 1 Silver Lion at Cannes Lions; 1 Grand Prix and 2 Awards at Crystal Apple; and 2 Effies as a copywriter.

• Created online content for daily deals • Wrote radio spots and advertorials (during graduate studies)

• Restructured the company website product database • Translated JVC, Shure and other brands' user guides from English to Turkish

• Hosted travelling exhibitions such as “The Genius of Leonardo”, “Einstein” and “The Brain” in Turkey by providing their local adaptations • Personally built connection with New York's American Museum of Natural History to bring the “Einstein” exhibition to Turkey • Organized opening, inauguration and product release events for brands such as Harvey Nichols, Mavi Jeans, Radar Live

• Wrote copies for brochures, catalogues, posters and packaging • Invented brand and product names (still a favourite task!)

• Sold international ocean and air freight deals through cold-calling and client visits

Graduation thesis on Audio Branding

Radio & TV studies in Italian, in Florence, Italy. (during the junior year of Middlebury College)

French Baccalauréat equivalent degree