Alen Ilić

Merkle is a customer experience transformation business partner to the Fortune 1000. In my role as Digital Marketing Consultant, my responsibilities include: + B2B digital omnichannel marketing consulting + Content strategy development and execution + Social media editorial planning and campaign management + Personal branding strategy development on LinkedIn + Data-based performance analytics and reporting

OSG considers itself a premium service provider. As a technology-savvy agency, they use innovative tools that give their customers a competitive edge in the field of performance marketing. In my role as an Online Marketing Trainee, my responsibilities included: + SEO: On-page, off-page, and technical search engine optimization + SEA: Search advertising campaign management + Content management incl. content creation, editorial planning, WordPress (CMS) + Account management

The AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” In my role as Bachelor's Degree Candidate, I developed a scientific paper with a focus on the relevance and usage of social media within the after sales marketing in the automotive industry. Aiming to leverage the Audi Genuine Accessories business the thesis was the basis for the implementation of activating influencer campaigns at events like Audi Nines or Best of the Alps.

Audi Genuine Accessories develops precisely fitting solutions that make everyday life easier for Audi drivers. In my role as After Sales Marketing Intern, my responsibilities included: + Accessory products packaging changeover management + Distribution of graphical data for the website configurator + Event marketing and brand experience management support at the Audi Forum Ingolstadt and major international events such as the FIS Alpine Ski Worldcup in Austria

Specialisation in: International Management: Marketing & Sales Information & Project Management