Matthias Grimm

Angestellt, Head of Marketing, FWU AG

München, Deutschland

Fähigkeiten und Kenntnisse

Marketing-Strategie
Digital Transformation
Customer Experience Management
Change Management
Internationales Marketing Management
Digitales Marketing
Marketing Strategy
Brand Management
Marketing Communication
Business Strategy
Segmentation
Brand Development
Advertising
Project Management
Integrated Marketing
Brand Identity
Brand Implementation
Strategic Brand Management
Brand Awareness
Marketing in Financial Services
Interkulturelle Teamführung
Internationales Projektmanagement
Agenturführung
Durchsetzung globaler Markenpositionierung
Beratung
Durchführung von Seminaren

Werdegang

Berufserfahrung von Matthias Grimm

  • Bis heute 3 Jahre und 4 Monate, seit Feb. 2021

    Head of Marketing

    FWU AG
  • 2 Jahre und 2 Monate, 2019 - Feb. 2021

    Head of Digital Marketing

    FWU AG
  • 1 Jahr und 3 Monate, 2018 - März 2019

    Marketing Strategy & Execution – Interim Management – Digital Transformation

    grimmadvisors

  • 2017 - 2018

    Interim Marketing Management

    PlanetHome Group GmbH
  • 2002 - 2017

    Global Brand Management, Senior

    Allianz SE

    Strategic brand management for Allianz Group: development of global brand strategies and brand communication strategies as well as implementation and monitoring in local markets; brand positioning of Allianz brand in local markets and steering of migration projects and change management initiatives; managing setup of Digital Transformation work streams in Asia-Pacific.

  • 1 Jahr und 10 Monate, 2001 - Okt. 2002

    Brand Consultant

    digital advertising AG

    Consultant for strategic brand management; set up and leading of „Brand consultant Unit“; consulting focus on insurance, banking, food, logistics, software / IT.

  • 1 Jahr und 9 Monate, 2000 - Sep. 2001

    Brand Consultant

    red Ant media AG

    Consultant for brand management and “Head of Competence Center Branding”; Consulting, concepts and project management for various clients and industries with focus on food, services, logistics, IT; budget responsibility, acquisition and team lead.

  • 1998 - 2000

    Referent Markenmanagement

    Deutsche Bahn Medien GmbH

    Inhouse-consultant for brand management of Deutsche Bahn AG and subsidiaries

Ausbildung von Matthias Grimm

  • Kommunikationswissenschaft

    Universität Lüneburg

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

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