Alexander Hett

- Vertragsmanagement und Koordinierung von Audits mit externen Kundenbewertungsportalen - Analyse und Verbesserung der Kundenbindung auf Basis von Kundenbewertungen - Optimierung der Effektivität bestehender Produkt- und Storebewertungserhebungen - Entwicklung und Implementierung von Marketing Kampagnen in Zusammenarbeit mit den Produktmanagement für Financing und Gift Cards - Identifizierung von Einflussfaktoren auf die Kundenzufriedenheit und Kundenbindung und Ableitung von Verbesserungsmaßnahmen

- Leading global market & customer intelligence department (incl. change of strategy) - Budget Planning - Knowledge Management - Planning, setting up and leading offshore shared service centers in India - Master Data Management for Salesforce - Analyses of external and internal customer, sector and competitor data to support Marketing & Sales strategy and activities - Logistics market sizing and forecasting for business planning, marketing & sales - Define and identify target customers for Marketing

On a European level - Developing Market and Customer Segmentation Frameworks - Developing strategic positioning of Freight Business Unit - Identifying and structuring Market Research Needs - Co-ordinating Market Research Activities - Strong involvement in internal quality improvement program First Choice - Business Planning

Reporting and analysis of financial and macroeconomic figures for business review meetings, business reports and external investor relation presentations Coordinating Strategic Business Planning for marketing and sales Market forecasting for strategic midterm planning Ad-hoc research – estimation of market potentials, competitive intelligence, industry segment reports Implementing the Market Research Plan

- Managing the „Market Intelligence“ country studies (coordination, conduction of interviews, data gathering and market modeling + identification of strategic options for the regional management) - Co-leading customer satisfaction survey and market sizing studies and worldwide (incl. data analyses and recommendations for specific action) - Designing and compiling trend reports

Marketing Statistik Handel & Distribution