Amalendu Hajraa

Managing and creating user experiences for experience centres for India based clients of DV Signage, UK. Designing experiences for the “Ernst & Young Wavespace, Mumbai” (https://wavespace.ey.com) and “Accenture Innovation Hub, Mumbai” (https://goo.gl/U1Xch9) are my primary work where I design solutions based on Augmented Reality, Virtual Reality, Voice and gesture UX for Robotic contents along with traditional Web and Mobile app UX.

Responsibilities: - UX Design - Agile UX - Usability Testing - Heuristic Evaluation - A/B Testing - Visual Design - UX Research - Story Boarding - Persona Creation - Information Architecture - Interactive Prototype or PoC - Low/Hi-fidelity wireframes

• Decreased the number of clicks for buying a product by 40%. • Decreased the man-hours required for creating internet marketing banners by 70%. • Decreased the man-hours required for creating designs for daily marketing emailer by 50% by introducing template based system. - UX Definition - UI Design - User Research - Brand Design - Project Management in Agile - Team Management - Branding Collaterals Management - Usability Testing - Agile UX

I founded my own Web and Mobile app development company Web2UI in September 2006 after resigning from Debono Ltd. In my company I mainly worked as the UX/UI head for many mid and small sized companies of the IT and ITES industries in US, UK, Europe and Australia.

Joined here as the head of designs and deciding the final User Interaction of the www.funds-sp.com which is now acquired by the famous www.morningstar.com and mutual fund of the portal is designed by me. Other than S&P, other clients that I worked for at Debono Ltd. were Citibank, Financial Times, Yahoo Finance etc.

- Image Editing - Web Design - HTML - Video Editing - Motion Graphics