Amra Kramo-Caluk
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Amra Kramo-Caluk
- Bis heute 1 Jahr und 7 Monate, seit Okt. 2023
Product Owner for IT Projects (Smart City/Mobility)
LSBG - DigiLab
Development of the product vision and clarification of user requirements; building the product backlog; stakeholder management; creation of user journeys. Central interface between program/project management, software architecture, and engineering teams. Engagement in the internal PO community, e.g. on the topic of user engagement.
- Bis heute 8 Jahre und 7 Monate, seit Okt. 2016
Lecturer - Brand Strategy
Brand University of Applied Sciences
Development and delivery of business courses to the latest market trends. Supervision of 100+ students from 12 countries, iterative development of industry-oriented team projects. Member of the research committee. Focus areas: Strategic Brand Communication, Business Metrics/KPIs, Market Research, Business Model Canvas.
- 2 Jahre und 5 Monate, Jan. 2016 - Mai 2018
Teaching / Research Fellow, Project Management
Technische Universität Hamburg
Organization and management of various projects and workshops at the Institute for HR, e.g. collaboration with Accenture and XING; established a partnership with the Engineering University of Waterloo, Canada. Focus areas: Project Management, Organizational Design, Corporate Finance.
- 6 Jahre und 11 Monate, Nov. 2006 - Sep. 2013
Senior Teaching and Research Assistant
School of Economics and Business Sarajevo
Conception, management of marketing courses. Introduction and implementation of an e-Learning (Digitalization). Strategic consulting for the city of Sarajevo. Focus areas: Strategic Marketing, Market Research, Small Business Marketing. Collaboration and mentoring by Dr. Kent Monroe (University of Richmond, USA), a globally renowned expert in pricing, on the topic of "Value-Based Pricing."
- 6 Monate, Sep. 2006 - Feb. 2007
Customer Insights Specialist
"Valicon" Marketing Consulting and Research
Led qualitative research, organized and moderated focus groups and in-depth interviews, coordinated mystery shopping projects in FMCG, banking and petrol industry
- 8 Monate, Sep. 2005 - Apr. 2006
PR Assistant
Mediacentar Sarajevo
Organization of press conferences, book and film promotions. Website management. Creation of press kits and press releases.
- 6 Monate, Juli 2004 - Dez. 2004
Project Manager
World University Service (WUS) Austria, Sarajevo Office
Balkan Case Challenge project: project planning, fundraising, coordinating different teams, organising, implementing and reporting
- 3 Monate, Mai 2004 - Juli 2004
Marketing Intern
Marden-Kane Inc Chicago
Managing the sweepstakes and loyalty programs for the FMCG clients
- 6 Monate, Jan. 2003 - Juni 2003
Project Manager
World University Service (WUS) Austria, Sarajevo Office
Balkan Case Challenge project: project planning, fundraising, coordinating different teams, organising, implementing and reporting
Ausbildung von Amra Kramo-Caluk
- 5 Monate, Jan. 2010 - Mai 2010
Visiting Scholar, Pricing
University of Richmond, USA
Enrolled in Price Management, Market Research and Statistics courses, gave lectures, conducted research (consumer behavior, brand perception and price psychology)
- 2 Jahre und 10 Monate, Jan. 2008 - Okt. 2010
Business Administration
University of Zagreb, Faculty of Economics and Business
MBA
- 10 Monate, Aug. 2003 - Mai 2004
Marketing, Management
Univeristy of Mississippi, USA
Non-Degree Program
- 6 Jahre, Okt. 2000 - Sep. 2006
Marketing
University of Sarajevo, School of Economics and Business
Sprachen
Englisch
Fließend
Französisch
Gut
Deutsch
Fließend
Bosnian
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Croatian
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Serbian
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