Amra Kramo-Caluk

Angestellt, Product Owner for IT Projects (Smart City/Mobility), LSBG - DigiLab

Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Marketing Management
Brand Management
Certified Product Owner
Certified Scrum Master
Agile
Scrum
Marketing Research
Qualitative Research
University Teaching
Distance Learning Teaching
Conjoint Analysis
Event Management
Behavioral Pricing
Pricing Research
Publishing
Small Business Marketing
Focus Groups
Marketing Strategy
PR
CSR
CRM
Value Based Pricing
Marketing Plan
Market Analysis
Consumer Behavior
SPSS
Qualtrics
Project Management
Agile Methodology
Consulting
International experience
Intercultural competence
Analytical skills
Strategic thinking
Analytical thinking
Moderation skills
hands-on mentality
solution-oriented
Coaching

Werdegang

Berufserfahrung von Amra Kramo-Caluk

  • Bis heute 8 Monate, seit Okt. 2023

    Product Owner for IT Projects (Smart City/Mobility)

    LSBG - DigiLab

    Development of the product vision and clarification of user requirements; building the product backlog; stakeholder management; creation of user journeys. Central interface between program/project management, software architecture, and engineering teams. Engagement in the internal PO community, e.g. on the topic of user engagement.

  • Bis heute 7 Jahre und 8 Monate, seit Okt. 2016

    Lecturer - Brand Strategy

    Brand University of Applied Sciences

    Development and delivery of business courses to the latest market trends. Supervision of 100+ students from 12 countries, iterative development of industry-oriented team projects. Member of the research committee. Focus areas: Strategic Brand Communication, Business Metrics/KPIs, Market Research, Business Model Canvas.

  • 2 Jahre und 5 Monate, Jan. 2016 - Mai 2018

    Teaching / Research Fellow, Project Management

    Technische Universität Hamburg

    Organization and management of various projects and workshops at the Institute for HR, e.g. collaboration with Accenture and XING; established a partnership with the Engineering University of Waterloo, Canada. Focus areas: Project Management, Organizational Design, Corporate Finance.

  • 6 Jahre und 11 Monate, Nov. 2006 - Sep. 2013

    Senior Teaching and Research Assistant

    School of Economics and Business Sarajevo

    Conception, management of marketing courses. Introduction and implementation of an e-Learning (Digitalization). Strategic consulting for the city of Sarajevo. Focus areas: Strategic Marketing, Market Research, Small Business Marketing. Collaboration and mentoring by Dr. Kent Monroe (University of Richmond, USA), a globally renowned expert in pricing, on the topic of "Value-Based Pricing."

  • 6 Monate, Sep. 2006 - Feb. 2007

    Customer Insights Specialist

    "Valicon" Marketing Consulting and Research

    Led qualitative research, organized and moderated focus groups and in-depth interviews, coordinated mystery shopping projects in FMCG, banking and petrol industry

  • 8 Monate, Sep. 2005 - Apr. 2006

    PR Assistant

    Mediacentar Sarajevo

    Organization of press conferences, book and film promotions. Website management. Creation of press kits and press releases.

  • 6 Monate, Juli 2004 - Dez. 2004

    Project Manager

    World University Service (WUS) Austria, Sarajevo Office

    Balkan Case Challenge project: project planning, fundraising, coordinating different teams, organising, implementing and reporting

  • 3 Monate, Mai 2004 - Juli 2004

    Marketing Intern

    Marden-Kane Inc Chicago

    Managing the sweepstakes and loyalty programs for the FMCG clients

  • 6 Monate, Jan. 2003 - Juni 2003

    Project Manager

    World University Service (WUS) Austria, Sarajevo Office

    Balkan Case Challenge project: project planning, fundraising, coordinating different teams, organising, implementing and reporting

Ausbildung von Amra Kramo-Caluk

  • 5 Monate, Jan. 2010 - Mai 2010

    Visiting Scholar, Pricing

    University of Richmond, USA

    Enrolled in Price Management, Market Research and Statistics courses, gave lectures, conducted research (consumer behavior, brand perception and price psychology)

  • 2 Jahre und 10 Monate, Jan. 2008 - Okt. 2010

    Business Administration

    University of Zagreb, Faculty of Economics and Business

    MBA

  • 10 Monate, Aug. 2003 - Mai 2004

    Marketing, Management

    Univeristy of Mississippi, USA

    Non-Degree Program

  • 6 Jahre, Okt. 2000 - Sep. 2006

    Marketing

    University of Sarajevo, School of Economics and Business

Sprachen

  • Englisch

    Fließend

  • Französisch

    Gut

  • Deutsch

    Fließend

  • Bosnian

    -

  • Croatian

    -

  • Serbian

    -

Interessen

Hiking
Balkon Gardening
Making Flower Arrangements

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