Anatoliy Lavrukhin

Work in programs:SAP R3,GIS, Optimum, Request. Subordinated, recruitment Department, administrative economic Department, transport Department, sales and marketing Department Charge: Implementation of unit plans. Definition of credit and pricing policy Formation and management of unit budgets (year, quarter, month.) Determination of credit policy in relation to customers. Manage unit budgets. Organization of a set of activities to promote products

External development of the company - search for areas, coordination of commercial and functional conditions, opening and launching of retail outlets. Analysis and improvement of the company's business processes ( average check, conversion, automation, standards, scripts) . Marketing and sales management. Management of product range, pricing, sales policy. Management of employees and development of personnel policy (recruitment, motivation,employment ).Calculation of profitability and cost reduction.

strategic and operational planning management of all distribution channels concerning high priority tasks short term goal:: launching and controlling of a co-packing project in South Russia (factory opening) reaching set levels of distribution and marginality.

developed distribution strategies on regional and global markets supervised 56 distributors and 9 chain stores implemented and worked with CRM administered various sales departments (distribution, modern trade, HoReCa, wholesale, catering) Launched regional chain stores and supervised corresponding projects performed trade-marketing events organized and participated in international fairs established territorial strategy, analyzed requiring ressources and instruments for company's goals

Manager for development of sale channels and key clients organization of quantative and qualitative distribution in Rostov on Don and the Rostov Region; managing a team of 16 employees performed trainings, briefings, consultations in management and sales managent executed successful negotiations with key clients (wholesale, local chains, retail, distributors)

Manager for development of sale channels and key clients organization of quantative and qualitative distribution in Rostov on Don and the Rostov Region; managing a team of 16 employees performed trainings, briefings, consultations in management and sales managent executed successful negotiations with key clients (wholesale, local chains, retail, distributors)