Anders Kjøng Johnsen

Witworks is a consultancy company specialized in Marketing and Sales via the Internet and Mobile. Witworks develops projects using Lean Startup methodology. Specialties: Strategy and Business Plan, Inbound Marketing, SEO, Social Media, PR, Organization and change management. Achievements: Setup and launch of e-commerce retailer MotoAx.com.

• Full P&L responsibility, Strategy, Business Plan, Technical Development. • Legal rep. of the company in Spain. • Restructuring of the company and turnaround of negative growth trend. • Build Team, develop targets, motivate. • Create, develop and control KPI’s. • Negotiate commercial agreements. • Lobby and institutional relationships. • Member of International Board of Directors of Tipp24 • Contribute to develop and execute International Strategy.

Collaboration with Adigital both on the conception and development of the yearly event: EEC (www.eec-conference.com), and in the sectoral development committees.

• Strategic development of energy and complementary products. • Corporate Brand Management • Development of new B2C energy related products: heating and air-conditioning solutions. • Supply Chain Development: Inspection of natural gas installations, Suppliers of technical equipment, Suppliers of installation services for natural gas, heating, air conditioning etc, financial institutions, professional associations. • Development, preparation and motivation of sales channel personnel .

• Development of a Corporate Internet Startup: www.mundogar.com. • Planning: Development and execution of the yearly on and off-line marketing and sales plan. • Management of direct marketing campaigns and production of VIP magazines. • Design and launch of an Internet/call center integrated shopping platform. • Negotiation of on-line and off-line, commercial agreements with companies such as; BBVA, ING-Direct La Caixa, Terra/Lycos, Vodaphone, Telefónica, Winterthur, Sanitas, Yahoo!, Tradedoubler, MSN.

• Responsible of the succesfull development from zero of Iberdrola’s first on-line customer service on the Internet: www.ciberdrola.com. • In spite of very strong cultural obstacles within the company, managed to launch the service including customer interaction with the client database in only 8 months, coordinating the internal IT department, customer administration and the external partner PROXICOM.

Responsibilities: • Together with the Category Manager responsible for the nº 1 brands on the Spanish market “Veet” and “Steradent”. • Development and execution of the marketing plan. Supervision of sales, and net contribution of every product line. • Implementation of international and national marketing strategies with the sales force and trade marketing. • European Project leader of New Product Development Projects for the European market.

Responsibilities: • Created license agreements with 3 German agencies. • Identification, contact and establishment of relationship with potential clients. • Development of concepts and budgets. • End to end coordination of events.

MBA, Universidad de Deusto, (E), Bradford University School of Management, (UK), Audencia, Nantes Ecole de Management ,(Fr)