Andre Markau

The Project Product Cost and Complexity Reduction (PCCR) aims at saving cost through simplifications of product specifications. (Align Product Quality to Consumer/ Brand Needs). It will also reduce the complexity of Imperial’s portfolio through the harmonization of products across markets.

Sales & Marketing General • Sales and forecasting of ITG brand portfolio • Managing Sales & Marketing Department, consisting of 98 employees • Fully responsibility for Sales and Merchandising, Consumer & Trade Marketing (incl. HoReCa) as well as Business Intelligence • Planning, Development, Implementation and Steering of brand and Trade Marketing strategies and concepts

• Management of ITG Price and brand portfolio • Strategic and operational responsibility for the region and direct management of 5 global operating accounts • Introduction and Implementation of Sales & Marketing strategy • Margin analysis of different trade channels (diplomatic, bordershops and airport shops) • GM: 10,7 mn. €; A&P responsibility: 1,45 mn. €

• Expansion of the new markets in Eastern Europe and the Black Sea • Restructuring, redefining task/responsibilities of sales within regions • Implementation of efficient sales force structure for each region ´ ° Price and margin negotiations with customers operating in different Trade channels • Preparation and execution of business plans • Adjust brand portfolio, pricing and margins in line with Reemtsma/ITG Duty Free strategy

• Cooperation with the Exclusive Importer/Distributor • Development of an efficient RTM concept in cooperation with headquarter in Hamburg • Establish business relation between distributor and major wholesale and retail customer • Analysis Wholesale and Retail market and defining new business opportunities • Opening Reemtsma office in St. Petersburg and recruitment of Sales Force • Training of Sales force and introduction of Reemtsma standards