Cemal Büyükgökçesu
Angestellt, EMEA UX Lead - PerformanceX at Google, Google Ireland Ltd.
Dublin, Irland
Werdegang
Berufserfahrung von Cemal Büyükgökçesu
Bis heute 9 Jahre und 11 Monate, seit Juli 2014
EMEA UX Lead - PerformanceX at Google
Google Ireland Ltd.
• Leading UX & CRO efforts and scalable initiatives in the region • Providing expert consultation to most strategic EMEA advertisers for digital analytics, measurement, multiscreen user behaviour, UX and conversion optimization • Advising clients on how to transform their organization into a test-and-learn culture • Incubating new products, opportunities and betas to determine how to scale into the teams
2 Jahre und 4 Monate, Apr. 2012 - Juli 2014
Strategic Partner Manager
Google Ireland Ltd.
• Collaborated with top digital publishers to optimize their monetization strategies for DoubleClick, AdMob, AdExchange and AdSense • Built new publisher relationships to grow their online business • Built a global Google Analytics Guru organization and led the team from different regions • Delivered digital analytics product trainings internally / externally • Presented in various industry events and workshops trying to incorporate Analytics insights into the core of digital businesses
4 Monate, Okt. 2013 - Jan. 2014
Retail Conversion Specialist
Google Australia
• Conversion Optimization: Worked collaboratively with top Australian retailers to develop actionable plans for improving digital and offline conversions • Attribution Modelling: Attributed revenue fairly and intelligently across all digital channels and non-digital channels to inform investments that drive more overall conversions • Training: Delivered conversion optimization, attribution modelling, cross-channel measurement, and Universal Analytics trainings to top players in Australian retail industry
1 Jahr und 6 Monate, Okt. 2010 - März 2012
Online Media Associate & EMEA Analytics Lead
Google Ireland Ltd.
• Led the team of Analytics Gurus from Dublin and Wroclaw • Led projects to increase Google Analytics penetration in EMEA • Presented & trained about Google AdWords and Google Analytics in EMEA-wide and regional events
10 Monate, Sep. 2008 - Juni 2009
Marketing Team Member
Pfizer İlaçları Ltd. Şti.
Marketing Department / Oncology, Istanbul–Turkey • Prepared periodical performance reports about oncology drugs for the field force and product managers. • Coordinated the process of sending promotional materials to the field in accordance with yearly plans. • Created a CRM database by consolidating physician information from various sources and analyzing it to assist to the development of some "customized micro-marketing" plans.
Ausbildung von Cemal Büyükgökçesu
1 Jahr, Sep. 2009 - Aug. 2010
MSc, Management, Information Systems and Innovation
London School of Economics
Dissertation: Distinction, Examination: High Merit, Scholarships & Awards: British Chevening Scholarship, LSE Master’s Awards
4 Jahre und 10 Monate, Sep. 2004 - Juni 2009
Science
German High School (Deutsche Schule Istanbul)
GPA: 4.68/5.00 ABITUR: 2.2 (May 2004) Among the first 0.99% in the university entrance exam for Turkish students
4 Jahre und 11 Monate, Sep. 2004 - Juli 2009
BA, Management
Boğaziçi University
Sprachen
Türkisch
Muttersprache
Englisch
Fließend
Deutsch
Gut