Chris Patsch

Responsible for driving the health of the brand and the business through all external channels and relationships including Athletes, Partnerships, Public Relations, Events, Resorts and Digital Content. Leadership of a matrixed Brand Marketing organization, including Global and 4 regions. Ddrive brand ecosystem, campaign ideation and annual operating budgets. Projects / Achivements: • Dear Rider: the story of Jake Burton • Burton Mystery Series • Culture Shifters • MyTurn

POW helps passionate outdoor people protect the places and lifestyles they love from climate change. We are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations.

Lead all aspects of marketing focused on building brand equity in Europe, focused on existing and growth customer segments. This includes the Brand, Creative, Sports Marketing, Sponsorships, Communication, Digital Content and Resorts verticals. Achievements: • Step On Testride Tour: invite customers across EU to experience product innovation's value • Premium Resorts Strategy: introduce 360° marketing inititatives in 8 strategic focus Resorts • #DoItForPOW: Black Friday counter initiative raising donations

Lead play-by-play calling of home and away games for RaidersTV, the SWARCO Raiders owned streaming platform, including 3x Euro Bowls and 2x Austrian Bowls.

Responsible for positioning Burton as premium mountain lifestyle brand in Europe, while protecting its industry leading position in snowboarding. Focus on growing Burton's DTC share by expanding Ecom and Retail footprint. Achievements / Projects • Retail expansion: opening of 3 HUB and 5 Retail locations in EU • Step On: Launch events across Europe • Org Design: expand DTC Marketing and implement local marketing resources in 4 focus countries • Burton Riglet Tour

Responsible for positioning Burton as premium mountain lifestyle brand in Europe, while solidifying its position as industry leader in winter sports. Focus on expanding Burton's retail footprint through Burton Stores, Key Accounts and shop-in-shop installments.

Responsible for all Burton and anon marketing activities in Europe, focused on emphasizing Burton's heritage as pioneer of the snowboarding industry while further establishing Burton as a year-round lifestyle brand. • Brand Spaces Strategy: opened 15+ Partner Stores and Shop-in-Shop locations • 40 Years Forward: 3x anniversary events in Paris, Berlin, Milan celebrating 40-year heritage

Emceed numerous on-site events formats including Air & Style, Burton European Open, World Rookie Tour, Burton Park Jam Tour and Wir Schanzen Tournee

Responsible for Go-To-Market Plan, Event Management, Media planning, & Dealer/Consumer Catalogs • Develop and implement European Go-To-Market Plan • Secure a consistent ‘Brand’ message across all marketing silos and distribution channels • Conceptualize and monitor operational execution of European event series (e.g. ‘Riglet Park Tour’) • Plan Retail Launch for Spring/Summer & Fall/Winter Collections • Roll-out digital/print/video advertising campaigns across vertical & horizontal media

Responsible for Team Management, Event Management, Media planning & Digital Marketing for ‘The Program’ sub brands (Forum Snowboards, Special Blend, Foursquare) • Assemble, coordinate & market European athletes • Development of emerging athletes • Conceptualize and implement state-of-the-art Digital Marketing campaign ‘Forum Famous’ • Plan and execute European movie premiere tours (projects: 'F**k It' & 'Vacation') • Build & develop social media platforms

Marketing internship for three-time Eurobowl Champion 'Swarco Raiders Tirol'. Main responsibilities included: • Event production: execution of Game Day & Tailgate events during home games • Hospitality: VIP guest relations • Social Media: content production and community management

Served as international brand ambassador for Nitro Snowboards. Featured in various brand and catalog shoots. - Participated in international competitions, including the Air & Style (2004) - Featured in various international Snowboard publications and films

Served as brand ambassador for Oakley, representing eyewear and outerwear.

Produced various short films including 'Making the SB Crew' and 'Fantasdick Allies', both of which won the Film Up Amateur Snowboard Film Festival in back-to-back years.