Christian Listmann

Beratung, Online-Marketing, Projektmanagement und Produktmanagement von Online-Produkten und -Services

- Lead a globally dispersed, international team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Responsible for running and enhancing all global professional websites - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business

- Lead a globally dispersed team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Define digital strategy for the B2B channel reflecting the overall business strategy - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business

- Built and lead a team of 10 people forming the relationship management team - Established operating model and processes to support the business with digital services (publishing, analytics, digital marketing, product management) - Implemented governance model in regards to digital platform (33 websites, 22 countries) - Played a key role in establishing and adopting a digital ecosystem of Salesforce, Marketo and Secure website - Acted as product owner for the digital platform

- Responsible for digital marketing activities throughout Continental Europe (SEO, SEA, Social, display) - Implemented digital KPIs both for digital marketing activities and “health” of digital platform - Established data driven thinking in the marketing organization

Marketing-Leitung für das venture capital finanzierte Startup vaamo. Aufbau des Marketing Teams, Strategieentwicklung und Verantwortung aller Marketing Aktivitäten sowohl online als auch offline.

Entwicklung digitale Kommunikationsstrategie sowie Konzeption und Beratung Relaunch Intranet.

Interimweise Abteilungsleitung des Online Teams in der Marketing-Abteilung bei IKEA. Beratung der einzelnen Organe der Marketingabteilung auf allen Ebenen zu vielen verschiedenen Fragestellungen rund um digitale Kommunikation und die Verbindung dieser Medien mit anderen Marketing-Kanälen.

Projektmanager, Konzeption

Produktmanagement Social Community Shortview, Feature-Management, Churn-Management, Strategie, Markt- und Wettbewerbsanalyse

Account Management Mercedes-Benz: Strategie, Konzeption und Beratung im Bereich digitale Kommunikation; Kundenpräsentationen; Projektesteuerung inklusive Budgetverantwortung und Teamführung; Umsatzplanung und Controlling

BWL, Online-Marketing, Projektmanagement, Informatik, Design