Christina Maltezou
Angestellt, Group Brand Manager, SARANTIS.S.A
Athens, Griechenland
Werdegang
Berufserfahrung von Christina Maltezou
Bis heute 13 Jahre und 1 Monat, seit Juni 2011
Group Brand Manager
SARANTIS.S.A
New brand/product development and group marketing strategy building. Full re-engineering of acquired brands in terms of brand concept, brand architecture, product line up, positioning and profitability. Direction for commercial issues to the Group Affiliate Companies (Greece, Bulgaria, Serbia, Fyrom, Hungary, CZ Republic). Supervision of Affiliates and Local mktg teams in the development and realization of Mktg plans. Development of communication strategy and ATL and BTL support material.
2 Jahre und 8 Monate, Nov. 2008 - Juni 2011
Brand Manager
SARANTIS S.A
New product development. Work closely with Research and Development, Production, Factory planning and Supply chain departments, to supervise the projects. Developing marketing and communication strategy. Monitoring market trends and carrying out consumer researches. Develop brand, budget and forecast guidelines. Writing and presenting reports to senior management.
2 Jahre und 2 Monate, Feb. 2006 - März 2008
Senior Brand Manager
APIVITA S.A
New product development. Marketing strategy building and implementation. Development of communication strategy. Pharmacy channel mapping and locating new opportunities for market entry. Providing training and seminars to sales team and pharmacists.
Ausbildung von Christina Maltezou
3 Jahre und 4 Monate, Sep. 2003 - Dez. 2006
Master of International Business Administration (MBA)
Universität Hamburg
Marketing
4 Jahre und 4 Monate, Sep. 1998 - Dez. 2002
Business Administration (Bachelor)
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
Marketing
Sprachen
Englisch
Fließend
Deutsch
Fließend
Griechisch
Muttersprache
Spanisch
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