Daniela Costache

Successfully managing Cross Category Activation and Perfect Store Team across SCE countries, growing people and helping them to reach their full potential. Recognized as results-driven being able to identify growth opportunities and to develop effective action plans working collaboratively with other departments to achieve and exceed goals. Lead the translation of brand strategy for new products and promotional plan into in-store execution, master overall execution playbook and 4P business plans.

Experienced in B2B and B2C communication and activation having broader expertise by managing different categories. In-depth knowledge to develop annual trade marketing strategy integrating Brand & Sales Plans for driving market shares growth. Conduct promo profitability analyses, define success metrics to evaluate the effectiveness of trade promo spend and ROI. Ensure cross-functional alignments with Marketing, Sales and Finance Teams, acting as Promo Budget Owner for Promo Trade Investment and BTL

Designed successful product launches by building relevant selling stories and developing clear in- store communication and merchandising. Expertise in category decoration for enhancing visibility and creating elevated shopper experience: Hair Color, Skin Care and Make Up Projects.

Proven strong negotiation skills by successfully managing customers from different channels: Metro, Kaufland, Carrefour, Auchan, dm-drogerie markt, and Douglas. Accomplished and over-achieved targets by identifying opportunities for growth reflecting a deep understanding of customer strategy for building long term partnerships..