Dhanashri Jigjinni

• Used innovative techniques in marketing for Start-up- Pydro and performed EU level market analysis • Developed product specific strategy for each market with the market requirements and identifying key values for each market • Identified the market for the Pydro hydro turbine by carrying out EU level market research • Created sales, promotion and price strategies • Provided contact person/touch points in the suggested markets • Recommended overall sales model to enter market

• Recommended process and systems improvements such as innovation strategy • Managed testing cycles, including test plan creation, development of scripts and co-ordination of user acceptance testing for crowdsourcing • Assessed the impact of current business processes on users and stakeholders. • Mapped current process of IP management and offered recommendation for improvement based on crowdsourcing and open innovation

Maintained up-to-date account distribution information. • Drafted the budget for six different departments and monitored expenditures. • Reduced and controlled company expenses by developing a new strategy. • Coordinated upper management's market visits and key account calls. • Cultivated trust between Fergusson College and customers by promotional and feedback facility

Technology Management, B2B Marketing, Innovation Marketing, Corporate Entrepreneurship, Corporate Finance, International Management, Intercultural Communication, Green Technology, Product Planning

Sustainable Product Design, Supply Chain Operation, Strategic Technology management, Design Management, Global Design, Innovation Management , Product Costing and Financial Management, ERP