Diana Matias

ACS has grown to become the world’s leading provider of air charter solutions. It has close to 30 years of experience and employs 500+ aviation experts in 20+ offices around the world. Leading brands and suppliers worldwide, trust us on a daily basis with their time-critical transportations as we are committed to provide door-to-door shipments: Anywhere in the world & 24/7/365 availability Feel free to get in touch with me for any questions +49 6107 6989 400

• Support clients throughout Europe in identifying optimisation and growth opportunities within distinct communications channels • Perform analyses to inform tests, optimisation plans, and budgeting decisions • Lead digital marketing strategy, implementation and insights sharing for brand and promotional campaigns • Liaise with internal stakeholders to provide cross-functional resourcing and support for digital communications projects

• Volunteered at an Ugandan NGO (itiuganda.org), and was responsible for: Micro Finance program data collection and documentation; the website re-design from concept to implementation and continuous monitoring • Built a brand to inspire travellers around the world and partnered with more than 20 companies within Travel, Hospitality and Entertainment industries in the 18 countries visited

- Responsible for the development of the Marketing and Communications Strategy for a major department store in the Netherlands and its app based, award winning, digital loyalty program - Project managed customer segmentations development to lead strategic CRM personalization - Developed on-going reports with actionable insights to lead Omni-channel Communications - Responsible for specific workstreams in Payments and Technology related projects

Managed the relationship of a major European petrol retailer brand across two European markets: - Optimised its targeted promotions and communications - Provided regular reports, recommendations and long-term data driven marketing strategies based on shopper insight and retail analytics - Project managed direct marketing campaign selections, extractions and analysis - Resource management Communications and Analysis teams in-house to ensure deliverables were scheduled efficiently and delivered on time

- Planed, extracted and analysed customer-centric communication campaigns for clients across multiple European markets (Germany, Portugal, Spain, Austria, Netherlands), within different verticals (Gaming/Entertainment, Health&Beauty, Convenience, Fuel) - Advised and consulted on targeting best practices - Delivered accurate and timely direct marketing campaign selections - Managed improvements and changes to 5one’s proprietary direct marketing applications

- Marketing strategy - Marketing communications - Services marketing - Consumer behaviour - Operations management - International business - Economics - Human resource management - Finance and accounting