Don Repshas

Bis 2009, VP Marketing, American Woodmark

Reston, Vereinigte Staaten

Fähigkeiten und Kenntnisse

General Management Background
Business Development
Marketing
National Accounts
Sales Management
Operations
revenue growth
margin/profit improvement
building teams
strategic thinking
change management skills
P & L responsibility
PR
Green Marketing
Product Development
Product Management
Brand Management
market research
marketing communications
competitive analysis
financial analysis
forecasting
messaging and positioning
strategic planning
Training/Development
Turnaround
negotiating marketing agreements
Developing/winning RFP's
team leadership
leadership
continuous improvement of processes
relationship building.

Werdegang

Berufserfahrung von Don Repshas

  • 2006 - 2009

    VP Marketing

    American Woodmark

    Complete Marketing oversight for the Timberlake Brand including strategy, product development, pricing, marketing agreements, product and service platform positioning, marketing communications collateral, and market research. Reoganized the marketing function; established a team enviroment with collaborative dotted line relationships with product management, market research, marketing communications, technical marketing, and fullfillment.

  • 2001 - 2006

    VP National Accounts

    American Woodmark

    Established a National Account Team, developed strategic relationships at the highest levels with major accounts, developed and negotiated National Contracts and Marketing agreements, aligned companys sales strategy to the impact of industrfy consolidation. Established relationships with the Nation's Top builders that enabled sales growth from $59M to $202M - 80% of channel sales.

  • 1998 - 2001

    Director of Sales/Marketing/Operations

    American Woodmark

    Oversight for National multi-branch direct distribution contract service centers. Established sales/marketing strategy, developed relationships with strategic accounts, inspired continuous improvement of operational processes and transactional quality. Provided a high level of turnkey contract services including jobsite delivery, design/quote, field ops, installation, customer sevice, and warranty. Had responsibility for 6 direct service centers and over 200 salaried, hourly, and sub-contractors.

  • 1993 - 1997

    National Sales Mgr. - Builder/Distributor/OEM Channels

    American Woodmark

    Directed all Sales and Operational activities for the professional markets sales channel, defined as all Distributor, Dealer, Builder Direct, and OEM sales. Applied significant reegineering, transation, restructuring skills; undertook an intense but sucessful turnaround of an under-performing Direct sales channel business. Turned a losing business completely around and the channel become a key strategic part of the company.

  • 1992 - 1992

    Director of Training

    American Woodmark

    Created and implemented from scratch a comprehesive national training program for all Sales and Marketing personnel that sigificantly enhanced sales excellence. Facilitated numerous structured training courses that enhanced the skills and knowledge of the entire sales and marketing organizations. Courses included training in Product, Design-basic/advanced/CAD, Time/Territory Management, Selling Skills, Quality Standards. Most of the courses put in place endure today.

  • 1989 - 1991

    Regional Sales Mgr. - Northeast, Mid-Atlantic, Midwest - Distributor Channel

    American Woodmark

    Directed all Sales and administrative activities for the Distributor and Dealer Business, including recruiting, selection, hiring, orientation, training, coaching, appraising, developing, and counseling for all sales and sales management personel. Maintained oversight of $40M in Sales.

  • 1980 - 1988

    District Sales Manager

    American Woodmark

    Held 5 separate District Mgr. positions in different parts of the US: Mid-Atlantic (1986-1988), N. California (1984-1986), Pacific Northwest (1982-1983), Midwest (1981), Southeast (1980). Led and motivated sales forces, building new builder direct and distributor based business, exceeding sales budgets year over year. Developed a new Builder Direct program in California, creating demand that eventually led to the company establishing a west coast manufacturing plant.

Ausbildung von Don Repshas

  • 1977 - 1980

    Marketing

    Wilkes University

  • 1971 - 1975

    Business Administration - Accounting

    Franklin and Marshall College

Sprachen

  • Englisch

    -

Interessen

Golf
Fitness
Theatre-Sam
Soccer-Mike
Reading non-fiction
Hockey-caps.

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