Fernanda Torres

- Relationship between customers and internal developers, in order to develop customized CRM solutions, according to their needs; - Providing regular project status reports to relevant stakeholders, both internal and external; - Responsible for customer expectation management and satisfaction, ensuring that all project stages are delivered to the specified scope within time, cost and quality constraints; - Responsible for marketing campaigns, events, website and blog; - CRM training for our clients.

- Management of processes related to customer acquisition and strategic planning based on KPIs and market data; - Digital and Inbound Marketing strategies; - Establishment of new partnerships; - Promote and nurture relationships aimed at increasing enrollment in undergraduate courses; - Creation of internal and external events; - Management and execution of different projects with limited time; - CRM strategies and Data analysis; - Budget management; - Reports to the board of directors.

- Relationship with internals and externals stakeholders, in order to develop activities for increasing the number of qualified leads and clients; - Planning and execution of actions for enchantment of our target audience; - Development of promotional campaigns for courses and selective processes of Ibmec; - Preparation of reports and results of marketing actions; - Conduct analytical reports and facilitate strategic analysis; - Holding internal and external events.

Relationship with teachers to prepare course schedules and class scheduling; Communication actions with teachers and students; Mapping, interviewing and recruitment of influential market executives to teach impact classes in MBA courses (constructivist leaders project); Development of materials for the media; Review of texts for handouts; Planning and execution of strategic events and campaign planning with the marketing department.

Elaboration of texts releases for the company's blog; Press office; Relationship with stakeholders; Internal and external communication actions; Events production; Briefing creation and approval of advertisings for the campaign; Mapping, interviewing and recruitment of influential market executives to teach high impact classes in MBA courses (constructivist leaders project), text translation and strategic communication planning.

Internal and external communication actions; Planning and development of actions in order to attract students to trainee programs; Stand participation in colleges/universities fairs; Creation and updating mailings; Social networks monitoring; Production of internal and external events; Assistance in communication planning; Elaboration of releases and others texts; customers relationship.

Marketing and Business

MBA in Business and Management

Public Relations