Florence Pawlowski

Consultant in my own business : PULSE' Helping people (young and adults) to better know themselves (incl. professional personality) to guide their choice of school orientation/ find their career development, My approach : analyses of the professional personality, what you are naturally willing to do. - For adults who starts working or wish to re-orient themselves and want to give meaning to their work. - For young people, 15 yrs + : to find their school orientation & build their professional project.

- Global responsibility for Category Management Mass Market : developement of Global Category Strategies, Global Catman Tools, Sell-Stories, Impact Global Marketing Brand strategy with Shoppers & Category insights, Best Practices sharing with countries. -Global Responsibility for Revenue Growth Management - Developed the new Global Pricing Strategies of NIVEA - Develop Sustainability Sales approach - Team manager of 4 Category & Revenue Growth managers - Sharing position with Thomas Blondel since April 2021

- Development of E-Commerce Strategy for Beiersdorf France Mass Market brands (NIVEA, Labello) on Health&Beauty categories. - Negotiation of yearly agreements with online retailers : AMAZON, Vente Privee.... - Best Practices sharing on online retailers with the other countries

- Developed global sales with Carrefour, Casino and DIA in the most profitable way and reinforced the added-value of the international agreement with these global strategic customers. - Got stronger international relationship between key International customers and Beiersdorf - Coordinated Regional - global projects with strong commitments from local teams - Improved Best practices sharing among the countries.

Increased Beiersdorf Turnover at EURAUCHAN and E-Commerce Channel (AMAZON x3 in 2 years, Vente Privée, Showroomprivee, Click&Collect..) - Annual negotiation of Trade Terms conditions in the mandate - P&L management - Definition of the sales strategy & operational plan + follow-up with Sales Field and Shopper & Customer Marketing departments. - Management of a Junior Key Account Manager and an assistant. -> BEIERSDORF became Key Partner on Health&Beauty for AUCHAN in 2014. ->Junior KAM became E-com KAM

- Negotiated and implemented Assortment & Promotion plan with Eurauchan - Started the business with Amazon for NIVEA - Developed profitable sales with alternative channels For Mass market cosmetics brands : NIVEA & Labello - on 14 Health & Beauty categories

- Developed and implemented Brand strategy, plan and media support - Launched New NIVEA Deodorant “Invisible for Black&White” in France --> creation of a new segment, a pillar - Managed 2 junior Product Managers and an assistant

- Developped NIVEA Body Marketing Strategy and Media plan for France - Relaunched NIVEA Body range - Managed 2 junior Product Managers and an assistant

- Launched a new coffee specialty « NESCAFE Café Viennois NESTLE Dessert», developed TV, Print ad --> Nescafé value Market Share: +1pt - Recommended and launched a specific Range for HD --> +1M€

- Launched a seasoning range “MAGGI Touche de Saveurs” --> MAGGI Value MS +1pt - Developed MAGGI CRM activities with a website, a hotline and partnerships

Developing leaders, transforming organizations, impacting your future

HEC Paris is ranked 3rd in the world after Harvard and Stanford in number of Fortune 5000 CEO alumni and tops the Financial Times list of European Educational institutions.