Florian Mayer
Bis 2023, Marketing Director Continental Europe, FINE+RARE
Munich, Deutschland
Werdegang
Berufserfahrung von Florian Mayer
Bis heute 6 Jahre und 1 Monat, seit Mai 2018
ACHTUNG Ich bin nicht auf Xing aktiv. Kontaktaufnahme gerne bei LinkedIn
http://www.linkedin.com/in/florianmayer
1 Jahr, Juli 2022 - Juni 2023
Marketing Director Continental Europe
FINE+RARE
1 Jahr und 4 Monate, Apr. 2021 - Juli 2022
Senior Global Manager Luxury
William Grant & Sons
2 Jahre, Apr. 2019 - März 2021
Luxury Marketing Manager EMEA
William Grant & Sons
2 Jahre und 10 Monate, Juni 2016 - März 2019
Prestige Marketing Manager Europe
William Grant & Sons
Higher spirits explorer
1 Jahr und 6 Monate, Feb. 2016 - Juli 2017
Local Organiser of first public SIY programme in Munich
Search Inside Yourself Leadership Institute (SIYLI)
Pro bono consulting and organisation work to bring this world-famous leadership program developed at Google to Munich for the first time. Based on the latest in neuroscience research, the Search Inside Yourself (SIY) program teaches attention and mindfulness training that build the core emotional intelligence skills needed for effective leadership.
2 Jahre, Jan. 2014 - Dez. 2015
Marketing Manager EMEA Brand Retail & Catalogue/Direct - D2C
LEGO Group
Responsible for the Official LEGO Store and catalogue/direct marketing budget • Leading a high-performing, three-person marketing team (including coaching, individual development plans, performance reviews) • Developing and driving execution of D2C multi-channel marketing strategy for LEGO Stores and catalogue/direct business with close integration of shop.LEGO.com, focusing on innovation and marketing effectiveness
1 Jahr und 10 Monate, März 2012 - Dez. 2013
Marketing Manager Brand Retail - Direct to Consumer (D2C)
LEGO Group
• Responsible for marketing budget and multi-channel marketing strategy of the Official LEGO Stores in Europe delivering innovation, profit, consumer engagement and high Net Promoter Scores (NPS) • 2 direct reports with focus on meeting KPI objectives and their personal development
3 Jahre und 5 Monate, Okt. 2008 - Feb. 2012
Brand Manager, International Markets
Carlsberg Group
• Reporting to Marketing Director • Brand owner and P&L responsible for Kronenbourg 1664, Holsten, Grimbergen, Somersby cider (combined EBIT of 24.3M € in 2010) as well as innovations in 100+ licence and export markets • Key responsibility in growing brand profit and volume across markets. Accountable for performance and defining KPI's • Sell-in of brands to distributors and launch planning with existing and new partners • Driving innovations and marketing excellence
1 Jahr und 10 Monate, Jan. 2007 - Okt. 2008
Brand & Business Development Manager
House of Beer, Carlsberg Danmark
• Reporting to Commercial Manager • Managing 20 super-premium beer brands incl. Leffe (market leader), Guinness, Sol, Franziskaner, Stella Artois and Hoegaarden • Responsibility for 60% of marketing budget • Driver of new product development (NPD) process • Development of marketing strategy incl. portfolio optimization and brand activation plans for power brands • Annual negotiations with all suppliers
1 Jahr und 10 Monate, März 2005 - Dez. 2006
International Marketing Trainee
Carlsberg UK
•Full commercial responsibility as brand manager for 14 international super-premium beer brands leading numerous projects simultaneously •NPD – new supplier acquisition through strong strategic, planning, presentation and negotiation performance resulting in take-over of five (former) competitor brands •Brand planning, evaluation and analysis for all beer brands within House of Beer's portfolio on a continuous basis
Trainee Consultant
BBDO Consulting, Munich
Junior Consultant
SWAP, Leeds
Assistant Producer
Caspari Film, Düsseldorf
Intern
Publicis MCD, Munich
Nicht auf Xing aktiv. Kontaktaufnahme gerne über LinkedIn
http://www.linkedin.com/in/florianmayer
Ausbildung von Florian Mayer
1 Jahr und 2 Monate, Sep. 2003 - Okt. 2004
Marketing
University of Leeds, MSc International Marketing Management, Leeds University
Trinity and All Saints College, BA (Hons) Communication & Cultural Studies with Media, Marketing focus
Sprachen
Deutsch
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Englisch
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Spanisch
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Französisch
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Dänisch
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