Franziska Petermann

Responsible for overseeing the operations of the Philadelphia Flower Show, the world's largest indoor Flower Show.

Directed two legal entities with full P&L responsibility. Supervised production of major events of ITU World Triathlon Series in two key US markets. Developed and led international project teams of 20+ members. Created event production schedules and venue usage concepts. Negotiated vendor contracts, spearheaded permitting process, and served as liaison with key city agencies. Managed relationships with key internal and external stakeholders.

Directed event planning and management efforts for one of Philadelphia’s longest-running sporting events. Managed and activated relationships with key event partners and City of Philadelphia. Implemented community outreach program. Organized hospitality and volunteer programs, as well as marketing and PR campaigns. Negotiated and executed event hotel contract.

Established American segment of new eight-event global triathlon series. Created overall business plan and edited joint venture business contract providing legal base for event. Functioned as primary liaison between foreign and American business partners and supervised event staff. Produced inaugural event within short timeline of six months, including controlling full budget, securing event permit, creating and implementing marketing campaigns and ensuring operational excellence.

Led 20-member event planning and production team for flagship, multi-venue event with 22,000+ participants. Established and controlled project budget. Managed relationships with key corporate partners, including development and execution of innovative marketing programs. Directed event merchandising program. Implemented event identity change due to new title sponsor, including launch of new website.

Directed brand management and marketing efforts for local major league hockey team. Developed annual marketing plans in cooperation with team management and agency partners. Managed corporate partnerships, including supervision of purchasing process for activation materials. Co-created new event concepts, developed materials for pitching concept to potential partners. Provided administrative and project support to CEO, CFO, CCO. Represented Board members to internal and external business contacts.

Provided support for development of online retail system for international after sales automobile parts market. Designed and launched advertising campaigns directed at B2B after sales market. Developed marketing materials and promotional items for target markets. Managed content for project website.

Marketing and Commercialisation (année speciale)

Internationales Marketing