Fredrik Keerberg

Creating and heading up a programmatic business unit for the DACH region. Recruiting and leading a passionate team across 3 countries to drive 5x revenue growth across the DoubleClick product portfolio. Driving the regional DoubleClick business with 4 of the Big6 Agency Groups (WPP, Publicis, Havas, IPG). Managing all C-level and executive relationships across the DACH region. Close collaboration and strategic alignment with my counter parts in the UK and US.

Leading the global launch staretgy for DoubleClick Search, incl. marketing plan, budget, pricing, PR and rollout across 8 countries. Close collaboration with Engineering, Product Management and Sales. Member of the product leadership team. Nominated to the Global Sales Leader Program (top 25 managers out of a 12,000 strong global sales team).

Leading the business development of global fashion brands and fashion retailer in the DACH and Nordics markets. Grew the revenue by 10x within 2,5 years. Consulted top executives on all aspects of their global online expansion. Member of the internal, fast track management program MARS (one of 26 participants in EMEA).

Analysing market trends in the European online market, including development of strategic cooperation-, investment- and M&A-proposals for the board of directors. Evaluating investment proposals from external companies.

Management of a US-based e-Commerce project with a budget of more than CHF 10mio, including coordinating the project set-up with the US subsidiary and different external consulting companies. Development of strategic business plans with different cooperation partners like SEGA Inc. (Japan) and Hewlett Packard (USA).

Coordinating retail promotions with the local Category Managers and other international Operating Companies. Team member of an internal consulting group, developing and implementing a new European retail structure.

First civil engineering school in the world with visiting professors from Harvard, MIT, London Business School, etc./ including a study option at the Haas School of Business at the University of California at Berkeley.

- Summa Cum Laude, - Dean´s List - Golden Quill Honor Society - Silver Key Honor Society