Heinrich Homola

EXPANDIST minimizes your risks of failure in expansion initiatives such as e-commerce projects, new export ventures or digital marketing. We bring senior business experience and proven personal track record to expansion projects. EXPANDIST is not another consulting company or online agency, WE EXECUTE AND DELIVER RESULTS AS A PARTNER IN BUSINESS. We are hands-on managers experienced in both B2B and B2C. Know-how around what to do and, more importantly, what NOT to do.

Leading digital transformation: sales funnels, brand portfolio strategies, new distribution models Fostering Brand activation Organization set-up, education Designing & leading international expansion projects

- co-author of “Základy podnikání” (“basics of doing business”), Srpová, Řehoř et.alt., Grada publishing, 2010 - Ass. prof. marketing & business mngmt, Prague's University of Fin. and Admin. (VSFS) - Ass. prof. consumer behavior & global leadership, MBA program Slovak University of Mngmt (VSM) in co-op. with City University of Seattle - Lecturer business admin. & marketing, Prague’s University of Economics (VŠE) - Lecturer marketing, MBA program Brno Intl. Business School (B.I.B.S.), Czech Republic

Turned-around profitability by installing professional key account management with fact based decision making, re-built product portfolio and new business acquisition re-organised client back-office functions into the Czech headquarter, upgraded customer service level and supply rate via optimising processes in Czech manufacturing unit

Developed communication strategies for selected clients, including marketing concepts and brand activation Mentored junior staff members in account management

Limited to start-up period of Grévin Prague , CDA’s 3rd Grévin after Paris and Montreal. Lead Grévin Prague to the country’s Top 10 tourist attractions with more than 100k visitors in its first year. Built a winning team from scratch, set Grévin for sustained growth. Customer service and staff got well recognized and earned highest ratings from visitors on Tripadvisor and Facebook. Musée Grévin belongs to the Compagnie des Alpes group (CDA), a major player in the European leisure sector.

One-on-one coaching for top executives (C-level, EVP, VP and MD level) and coaching senior management teams. Clients are both, local Czech companies (coachees are mostly the owners) as well as subsidiaries of multinationals. Coaching topics range from change management to personal leadership challenges. Coaching in Czech, English, German

Vitana is the leading Czech & Slovak food company for all kinds of meal solutions for consumers. It belongs to the Norwegian Rieber & Son group.

Interim management, Project management, in Germany and Poland for FMCG clients and in Telecommunication

General Manager COTY GmbH Germany, responsible for German speaking region (D, A, CH)

General Manager COTY b.v. The Netherlands

General Manager COTY s.r.o. Czech & Slovak Republics

Started with P&G in marketing in Germany, moved as Brand Manager with P&G into the Czech Republic in 1991