Hélène AMETEPE

(Charity client accounts: Unicef, Médecins du Monde and SOS Children’s Villages) - Responsible for the day to day management of charities, act as primary point of contact for all charity communications and own the relationship - Formulate communications/fundraising strategies and plans, prepare account budgets and meet the strategic and operational plan targets - Supervise and contract communications projects with vendors and contractors such as designers, publishers, and printers

- Managed a team of three people, external suppliers and agencies - Issued and supervised a tender for a direct marketing and communication agency - Developed and managed the annual marketing budget (set, monitor and forecast income and expenditures budget) - Developed and support the execution of fundraising programs from concept to completion - Improved retention and deepened donors relationships - Statistically analyzed direct marketing and fundraising activities

- Harmonized ACF – Network International visual identity (graphic charter, logo, stationery) - Developed communication tools in French and English for countries of intervention - Organized seminars and formations to make sensitive to the mission of the association - Led recruitment, retention and reactivation of individual donors through direct mail, telemarketing campaigns - Developed and implemented legacies campaigns - Implemented and coordinated the face-to-face fundraising campaigns

- Implemented recruitment and retention direct mail campaigns - Coordinated all phases of direct mail projects (creation, database extraction, printing, mailing…)

- Organized and coordinated the Companies “Days Open Doors” (Regional Event) - Developed the website related to the economic and tourism development - Animated and coordinated the Chambers of Commerce Network - Promoted sharing knowledge of regional Tourism development actions

Direct Marketing & E-Business Paper: Marketing of Arts and Culture