Herman Bathory

(Google, Netflix, Philip Morris International, Tchibo, Castrol, SAP, Philips, TEVA) Key task: Offline and Online product marketing campaign in B2C and B2B segments to activate new app function - Increase MAU in 29% by leading targeting performance campaign on social media and email campaigns OR 30%, CR 70% - Accelerated business expansion through marketing campaign by ensuring that 81% of target plan - Optimised budget with the help of Machine Learning by analysing the data - budget optimisation 7%

Key task: Product Marketing Campaign for an Internal Motivational Platform of a Major FMCG (B2B2C) - Delivered an analytical report on funnel conversion obstacles. Later provided 1 UX audit - 8% conversion rate increase. - Lead the client centricity approach to attract more users to take part through UGC, cases and webinars. OR - 71%, CR - 83%, MAU 93% - Ensured budget optimisation through segmentation for providing more relevant information - ROMI to 1200%

Key task: Reintroduce the brand which had left the market and create a new brand concept (B2B2C) - Delivered a detailed digital marketing strategy. Fully developed communication platform for the brand for 1 whole year - Lead the implementation of a new digital platform: complex brand website, 2 Product QR mechanics, 3 Digital activations - User Engagement by executing efficient email and offline campaigns - 157 k MAU - Accelerated the product in the portfolio to become №1 product in the price segment

Key task: UX | UI app update, user acquisition and activation (B2C) - Provided full scale UX | UI app update - 143 display designs were created - Increased users retention rate - RR increase in 27% - Accelerated product awareness rated by integrating product educational information in the gamification experience. AR increase in 33% - Delivered a detailed content strategy for the platform for the next 6 months - Ensured efficient content consumption by creating user segmentation - sales increase by 9%

Key task: Users acquisition through product promotion (B2C) - Increased active user database by 18 000 through one-step registration mechanic with motivational programme - Ensured that the existing database were activated and trafficked it to the main website using email campaign and social media ads - MAU 78% - Optimised the project budget by 20% by reducing the number of iteration on designs preparations plus performance campaign cuts to the inefficient channels

Key task: Build a Digital Automated Solution (B2B) - Delivered one place (SaaS) solution fully automated and remotely controlled - time save ap. 40 M/H - Created a unified database and build an analytical dashboard for making data-driven decisions - Contributed to the business by contacting my own research on how to optimise processes - 1 detailed research with 21 possibilities for automation - Optimised the budget by using software - budget save by ap. $18 000

Brand Management Course

Activities and societies: English Debate platformActivities and societies: English Debate platform The main research thesis - the correlation between economy digitalization and GDP. Additional courses: - Artificial Intelligence in the Economy - Digital Urbanisation - Econometrics - Foresight practices and instruments