Marialejandra Rodríguez Soto (she/her)

Mariale Rodriguez specializes in Human Centered Innovation. Her cross-industry expertise covers leading international projects in topics such as: innovation culture, business transformation, strategy development, sustainability, diversity & inclusion management, corporate responsibility, new work, workforce development, social digitalization, trends, business growth, Marketing 4.0, idea management, global ERP implementations, mergers & acquisitions, outsourcing and service centers.

Professional modern and contemporary dancer, practices a diverse range of modern and contemporary dance technique, combining them with different dynamics, a personal interpretation as a result of investigation, influenced by improvisation, yoga and classical training. Have taken part in various dance performances. Trains with Tanzplatform and researches on different dance technique.

Visiting Lecturer for Innovation Management, Management and Trend Studies

Co-Founder of "How to Create a Unicorn" Business Creativity, Innovation & Fun - Led tailored made and hands-on innovation & creativity seminars - Facilitated executive workshops, creativity sessions and led ideation processes - Speaker for innovation, design thinking, creativity, agile project management and marketing 4.0 - Author of professional articles and interviewed by several media

- Led international strategy and transformation projects in client Fortune 500 companies. Led teams of up to 150 client and IBM members. Expertise: Strategy Consulting, Change & Project Management, Digitalization, Training Management, Culture Transformation and Marketing Communications. - IBM Global Training Community Lead and European Stakeholder Engagement & Communications Community Lead - Diversity Program Ambassador for Frankfurt. Women Leadership Trainer and Coach. Mentor to IBM women

- Guided efforts on Integrated Marketing Communication - Directed PR for product launching & marketing campaigns - Responsible for public affairs, media
relations, corporate identity & citizenship plans - Led crisis resolution programs - Presented executive reports to Business Unit Directors and to world wide Public Affairs Vice-President

Strategic Business and Marketing Consulting in consumer markets for mayor Venezuelan companies and institutions cross- industry

- Responsible for the chamber’s integral communication - Developed and directed lobby proposals; environmental, political and legal analysis - Led image campaign; PR activities and media training

- Accountable for the Festival’s general image - Produced and directed many video pieces - Produced the Final Award Night