Ibrahim Albakri

Levant Commerce Ltd is an active private limited company, established in 2020 during the COVID’19 pandemic to provide freelancing consultancy and to run different e-commerce initiatives and diverse investments.

Originated and led TV audience measurement in KSA based on electronic TV meters and managed to produce data for the first time in history of KSA media. This “light-house” project was one of top 3 project globally at GfK in terms of size and revenue and of extreme importance to the media industry in the PANARAB and to the authorities in KSA.

• Drove quality KPIs and enhancement to contribute in price adjustments of the service reflected in 15%+ on P&L. • Established and led the commercial force in KSA to grow business from $1,7M to over $9M in six years. • One of the key members in acquiring MEMRB retail business in 2011/2012. • Led initiative to have one voice Nielsen across products with leading clients and managed to grow business on 2 times speed by killing silos legacy. • Led Mega project for the ministry of labor to drive Saudization.