Mag. Jan Biedermann

During dynamic organizational change, successfully stabilized and harmonized operations of the recently created Product Communications department by integrating into global and regional marketing organizations, improving recruiting and filling positions, and introducing agile practices. The department headed integrated marketing communications activities along the product life cycle such as launches and campaigns. Took managerial responsibility of 15+2 people in global matrix structure (4+2 reports).

Initiated launch of the new internal marketing support department by identifying opportunities to harmonize project management, revising the concept of sales promotion operations, and rolling-out project portfolio management as key member of the global implementation team. The department was created to support the orchestration of integrated marketing communications activities in the company’s marketing organization. After 3 months, followed the invite to take over the vacant Product Communications lead.

Successfully identified new business opportunities and significantly improved effectiveness and efficiency of marketing activities for the Data Management portfolio by revising the business concept as well as marketing strategy and operations. The company represents an entirely agile organization based on agile strategy, agile business processes, and agile practices. Its Data Management business provides B2B digital solutions and consulting services supporting clients in the digital transformation.

Successfully contributed to the strategic and digital transformation of the company by creating and operating a newsroom, introducing web-based project management and media planning, conceptua- lizing storytelling-oriented brand design and content production, and utilizing particularly wide channels and media. Successfully key-contributed to agile business process develop- ment (STAGILe). Managed up to 7 direct reports.

DARE Bikes is a brand of Composite Gear Ltd., an internationally leading OEM of innovative high-end carbon bicycle frames and components. DARE Bikes is a partner of the UNO-X Pro Cycling Team (UCI World Tour). Successfully contributed to the international launch of the brand by developing brand image, profile, and awareness focussing on special interest media and professional cycling sports in Central Europe (esp. D-A-CH) and by supporting the acquisition of international distribution and retail partners.

Successfully continued to develop the outstanding and high brand image, reputation, and awareness by integrating all marketing and communication efforts towards the idea of “dream bikes” and by focussing on special interest media, design awards, bicycle festivals and events, and professional cycling sports sponsoring such as representations in the Giro d’Italia and the UCI World Tour. Managed 2 direct reports and temporary cross-functional teams up to 10.

ARGEKultur is an event location and a renowned hotspot for Austrian independent and alternative arts, culture, and entertainment. Successfully contributed to the location’s reputation for innovative events and high quality services by coordinating events and venue operations by high standards. Coordinated event teams of up to 5 event specialists.

Engaged in various temporary freelance marketing and communication assignments in the field of music, arts, events, and entertainment (see CV for details).

Hard Wax is one of the internationally most renowned record stores, mail orders, and distributions for underground electronic club music with sales in various countries world-wide. It is a leading supplier and innovative hotspot for international DJs and musicians. Significantly contributed to the outstanding image and position in a special niche market by successfully managing and continuously improving sales, distribution, and shop operations with special focus on managing individual clients and accounts.

Analyzed customer order behavior applying statistical research methods. Evaluated and optimized costumer communication processes in online sales. Created contact and FAQ for press and PR inquiries. Internship as part of Business Communication Management bachelor studies.

Today UNIT9 is a world leading innovator of the creation of digital experiences. In its early days, contributed to establishing the business by assisting corporate film productions, creating and managing web content and pages, and developing innovative content ideas and concepts for clients such as Veuve Clicquot, GUCCI, and NCR Corporation. Part of EU "Leonardo Da Vinci" young professionals training program (see Education).

Vocational training in design bureau focussing on desktop publishing, graphic design, typeface design, layout, and web design. Inquired and organizedby self-initiative with agency founders.

The Berliner AIDS-Hilfe is a non-profit organization providing services to clients with HIV infections, AIDS patients, and risk groups. Successfully launched, coordinated, and operated a mobile social care service expanding the organization’s service portfolio beyond its offices, esp. to homes. Developed brand and graphic design. Completed medical and health care internship in a hospital. Planned, organized, and coordinated a music truck during Christopher Street Day. Coordinated teams of up to 5.

Designed and processed graphics, images, typefaces and layouts for various communication media such as catalogs, posters, books, flyers, v-cards etc.

Italian

Russian

New Media Economics

Thesis: Engaging Communication – New Media and Marketing Strategy - International Marketing and Communication Management - Media and Communication Studies - Business Administration

• Intensive English Language • Business and Management Skills • Oxford Cambridge RSA CLAIT tuition • Cultural Awareness • Work Experience Placement (2 months)

Digital Publishing, Web Design, Web Development