Sonia Camara de la Fuente

Event Lifecycle Management, Marketing Plan Design & Execution, Marketing & Financial ROI Improvement, Strategic Integrated Marketing, Communications & Messaging, Product Launch, Branding & Positioning, eMarketing & eCommerce, Financial Forecasting & Control, Customer, Incentives & Retention, Market & Customer Segmentation, Relationship & Alliance Building, Public, Media & Relations.

Held full P&L accountability for $1M+ annual marketing budget of regional business unit. Reported directly to an executive team member. Led team of ten in creative design, events management, corporate communications, and e-marketing management roles. Managed conceptualization, execution, and direction of integrated marketing strategies, corporate communications, branding, advertising, e-marketing, direct mail, PR, special events, and collateral, focusing primarily on lead generation and customer retention.

Key member of executive team reporting to CEO/President. Hired, mentored, and led marketing team — Creative Director, Professional Writer, Event Coordinator, and Marketing Specialist. With full budget responsibility, directed strategic and tactical planning, advertising, public and industry relations, customer segmentation, competitive intelligence, lead generation programs, event strategy, collateral and Website design and management with main focus on brand development.

Reported directly to HQ CEO in Copenhagen. Solely managed marketing budget, team of two and all related marketing strategies and initiatives. Oversaw development, and implementation of direct mail and telemarketing programs, events and conferences, sales training seminars, collateral, and press releases. Provided direction and creative interface to an outside marcom agency. Focused on increasing revenue growth and customer satisfaction, and loyalty.

Major in International Marketing