Jan Gerfen
Angestellt, Sales Director Emerging Markets & Distributors EMEA, The North Face EMEA, a VF International Sagl Company
Pregassona/ Lugano, Schweiz
Werdegang
Berufserfahrung von Jan Gerfen
Bis heute 5 Jahre und 2 Monate, seit Apr. 2019
Sales Director Emerging Markets & Distributors EMEA
The North Face EMEA, a VF International Sagl Company
• Managing Sales and Go-to-Market operations of 6 own subsidiaries spanning across Turkey, Israel, Russia, Greece, Poland, Czech Republic, Slovakia and Hungary • Managing & developing the entire EMEA Distributor network, focus on Middle East, Balkan and African territories (15 partners/ 24 countries) • Planning, building market & channel right strategies in sync with the regional brand strategy to drive and achieve all performance metrics (Revenue growth / Market share / Brand health / Profitability)
4 Jahre und 4 Monate, Jan. 2015 - Apr. 2019
Area Manager (Eastern Europe, Middle East & Africa)
The North Face EMEA, a VF International Sagl Company
promoted in 2019 to DIRECTOR level, see main activities & achievements listed above
1 Jahr und 6 Monate, Juli 2013 - Dez. 2014
Strategic Account Manager EMEA & Country Sales Manager Austria/ Switzerland
The North Face EMEA, a VF International Sagl Company
• Accountability of defined Strategic Accounts (see role description “Strategic Account Manager” as continuing from previous role) • Additional accountability for managing 2 Countries (CH & AT) set up with agencies. Leading and developing the alp region (5 years planning, seasonal GTM planning & execution, Marketplace management for wholesale & franchise development, P&L management of an agency distribution model)
1 Jahr und 9 Monate, Okt. 2011 - Juni 2013
Strategic Account Manager EMEA
The North Face EMEA, a VF International Sagl Company
• Managing international strategic accounts: INTERSPORT (IIC), ZALANDO, STMI and SPORT 2000 International. • Service model optimization for operational excellence • Focus on marketplace differentiation (SMU assortment planning)
6 Jahre und 4 Monate, Juni 2005 - Sep. 2011
Key Account Manager
adidas AG
• Managing >100Mio€ Footwear biz for INTERSPORT and SPORT 2000 Germany, ANWR, SABU and QUICKSHUH • Planning and executing customized Football initiatives: World Cup 2006, EC 2008 and World Cup 2010 • Strategic Account Planning & development based on European “KAM Excellence” strategy • Permanent member at international meetings with IIC and Sport2000 International
2 Jahre und 3 Monate, Apr. 2003 - Juni 2005
Assistent der Geschäftsführung
Polar Deutschland GmbH
• Sales Controlling (Field & Key Accounts) • Special collaboration projects (Nokia, Salomon, Exel, adidas)
2 Jahre und 3 Monate, Jan. 2001 - März 2003
Projekt Assistent
PGI Live Communication GmbH
• Customer Acquisitions • Concept Development & Event Support
10 Monate, März 2001 - Dez. 2001
Trainee
Dallas Mavericks Ltd.
• Sport Sponsoring Unit • Planning & execution of On-/ Offcourt promotions • Team Management (General Support, Press & Game operations, Roadtrips)
3 Jahre und 3 Monate, Okt. 1997 - Dez. 2000
Produkttrainer, Ausbilder, Sponsoring
FILA Deutschland GmbH
Ausbildung von Jan Gerfen
Dipl. Sportökonomie
Universität Bayreuth
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Italienisch
Gut